In this session...
The CCPA gives California consumers new rights over their data, but it's causing challenges for marketers. How should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.
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The California Consumer Privacy Act (CCPA) gives California consumers new rights over their data, but it's causing more challenges for marketers. With the law going into effect on 1 Jan 2020, how should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining on-brand, customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a 6-step guide to demonstrating ongoing compliance and share best practices for creating an effective and compliant CCPA marketing strategy.
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What You'll Learn from This Session...
- Understand the implications and industry impact of the new CCPA for marketers
- Learn how to comply with the CCPA, including: "do not sell", right to request and right to delete personal information
- Discover how to build an on-brand and compliant CCPA marketing strategy
