In this session...
Donald Trump fundamentally altered the way brands engage with the political environment. As the 2020 election approaches, brands are facing new challenges and opportunities.
Join Morning Consult as they reveal new insights from a survey conducted in partnership with Advertising Week looking at what consumers expect when it comes to political engagement, and what brands can do to election-proof themselves over the next year.
What You'll Learn from This Session...
- Learn about the issues consumers care most about, and how that will shape corporate social responsibility amidst the 2020 election
- Better understand how the 2020 Democratic candidates could reshape how brands engage in politics
- Learn what tactics will be most successful with consumers to ensure a brand does not get caught in a political web
