In this session...

Knowing whether a consumer was exposed to your ad is a first step, but it’s not the last. To truly understand influence, marketers need to start thinking in four dimensions. Join IAS to explore the benefits of moving beyond viewable impressions to a focus on time-based metrics (e.g., time-in-view) and how this shift can help influence consumers and grow the ROI of your digital investment.

What You'll Learn from This Session...

  1. Why it’s time to leave impressions behind and embrace metrics that make maximize impact
  2. How to use time-based metrics to increase revenue
  3. Using custom metrics to grow ROI and amplify your digital investment

Presented with


Ed McElvain Director, Media Sciences MullenLowe Mediahub
Travis Lusk VP, Global Brand Solutions Integral Ad Science

Event Details

Event Type Workshop