Ed McElvain

Ed McElvain is the Director of Media Sciences at Mediahub, MullenLowe’s media entity built for challenger brands. His team focuses on tech and data solutions to deliver creative media driving measurable business impact for clients.

His recent work has centered on designing ad ops for incrementality optimization for a large airline and dynamic creative that is respectful of customer preference and permissions for a leading consumer technology client. He is also leading research on blockchain applications to improve programmatic transparency.

Ed earned his BBA in Marketing from the University of Iowa and worked in Higher Education web and database development before making the move to agency life. He is now a 13-year agency veteran and has helped lead digital business in the US, Europe, and Asia for Sharpe Partners, Profero, JWT, and Mediahub.