In this session...
The Jel Sert Company and the Geena Davis Institute on Gender conducted the first systematic study of gender and race representations for leading U.S. product mascots (spokespeople or spokescreatures), showing a two-to-one ratio of male to female representation, with female mascots and mascots of color more likely to be represented as negative stereotypes.
Join Ken Wegner, President of The Jel Sert Company, as he discusses the study, the company's decision to create gender parity among its iconic Otter Pops characters and encourages colleagues to examine the use and impact of their current brand mascots and consider the benefits of creating more diversity.
