In this session...
With an estimated 20% of all U.S. advertisements containing an element of pop-culture, it's no secret that celebrities have a major influence in advertising and marketing communications. Done correctly, borrowed interest becomes borrowed equity for many brands, leveraging the power and appeal of popular personalities and properties to drive consumer awareness, relevancy and consideration. A panel of accomplished entertainment industry "insiders" and power brokers will discuss the business of pop-culture in marketing.
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Discussion topics will include assessing potential relationships and partnerships, the art of negotiation, innovative compensation terms and emerging forms of engagement beyond traditional advertising. If you have a hand in sourcing or procuring star talent or music properties or are simply a pop-culture enthusiast, this panel discussion is not to be missed.
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