In this session...
"Data is great at giving you information, giving you knowledge; but it doesn’t give you understanding and that is its great failing.” - Sir John Hegarty
Consumers want to build meaningful personal connections with the brands they engage with. We all know that video advertising presents a huge opportunity to do so - but how can brands ensure their stories will capture their audience’s attention? Should we rely on data or creativity? Does one undermine the other, or do they go hand in hand?
What You'll Learn from This Session...
- What can we learn from successful video campaigns?
- What makes a great marketer? Is “the modern marketer” a data scientist?
- Can AI empower marketers to develop creativity?