Events: Europe 2017 | Calendar / Advertising Week

10:30 ^AM

Workshop Stage

How to Steal £100m with a paint brush.
This session explores the dark side of creativity, decoding the ingenuity of the criminal fraternity as a source of inspiration for commercial creativity. Psychologically deviants have much in common with entrepreneurs, artists and creatives, sharing similar traits in terms of critical thinking and problem solving. With limited resources criminals literally have no option but to use their imaginations and powers of lateral thinking to circumnavigate the barriers of crime prevention.

Professor David Lawrence Planning Director, Brave

Professor David Lawrence

11:30 ^AM

That’s News Folks

Workshop Stage

Inspired by recent political upheaval, the business of satire is booming. A single image can sometimes shout louder than a thousand words – becoming iconic and inspiring millions. Join The Independent’s editor, Christian Broughton and political cartoonist, Dave Brown, for a rare glimpse into the thought process behind the quick-witted cartoons that capture the mood of the nation, and are shared around the world.

Christian Broughton Editor, Independent.co.uk

Dave Brown Political Cartoonist,

Christian Broughton

Dave Brown

4:30 ^PM

Leadership Visual Brand Responsibility In An Increasingly Xenophobic World

Shutterstock Stage

Moving from bystander to activist, brands are leveraging powerful imagery to market campaigns for peace and tolerance, despite the possible alienation of customers. Some companies are willing to raise a divisive political or religious issue, standing up for the rights of man and putting their sales on the line, while others are not. Nick Flynn will explore the visual brand considerations with leading advertising professionals and discuss the value of long-term brand integrity versus potential loss in sales.

Nick Flynn SVP, Shutterstock

Misa von Tunzelman UK Lead Director, JLL

Nathaniel Hill Planning Partner, McCann London

Simone Moessinger Creative Director, 72andSunny

Nick Flynn

Misa von Tunzelman

9:10 ^AM

TOWN HALL SERIES: D&AD Impact & Microsoft Present Innovative Technology For Good

The Lyric Theatre

D&AD Impact welcomes Haiyan Zhang, Jury president and former founding member of OpenIDEO, along with those whose lives have been changed by her work, to discuss the power of creative collaboration and technology for impact.

Zhang will share her passion for making real changes for people facing health challenges in their lives such as Cystic Fibrosis, Parkinson’s disease, cancer treatment and vision impairment. Discover “Project Fizzyo” as Vicky Coxhead, mother of two boys who suffer from Cystic Fibrosis shares her story and hear from Jude about his innovation as part of the makers revolution and how people and tech came together to provide new solutions. Get an exclusive look at projects underway at Microsoft’s innovation labs and the healthy difference AI can make to real lives.

Doors Open at 8:45 AM.

Haiyan Zhang Innovation Director, Microsoft Research Cambridge

Vicky Coxhead Mother of Aidan and Morgan

Jude Pullen Freelance Product Design Engineer

Haiyan Zhang

Vicky Coxhead

10:00 ^AM

Agency A Brave New Industry

IPA Centenary Stage

Join a lively debate on a new model of industry leadership, and discover how creative directors can become creative explorers.

Rob Newlan Director, Creative Shop, EMEA , Facebook

Victoria Buchanan ECD, Tribal WW London

Rebecca Rumble Associate Creative Director, RGA

Jo Lavender CMO, ShareStyle

Rob Newlan

Victoria Buchanan

3:15 ^PM

Renaissance: A New Creative Value System

Fast Company Stage

The modern world is powered by technology and data, which in turn is reshaping culture and commerce. For the creative process, this is both liberating and confining, but the real driving force of the digital economy comes down to ideas. To fully unlock the power of ideas, we need a 21st Century Renaissance that collides art and science to bring about a new creative value system.

Tracy De Groose CEO, UK & Ireland, Dentsu Aegis Network

Ali Hanan Founder & Creative Director, Creative Equals

Alex Miller Creative Director of VICE UK, Vice

Dave Birss Founder, Editor & Human, OpenForIdeas.org

Mikela Eskenazi Brand Partnerships Director EMEA, Blippar

Tracy De Groose

Ali Hanan

11:30 ^AM

Sound And Colour

Workshop Stage

A short journey from darkness to enlightenment on the true power of sound and radio – the original 'Virtual Reality' medium. How sound adds colour to our lives, thoughts, memories, feelings and the multiplier effect that can have on your ROI in the digital age. Session features a special performance by the Beatbox Collective.

John-Paul Hughes Group Creative Director, Bauer City Network, Bauer Media

The Beatbox Collective , 5th Element Agency

John-Paul Hughes

The Beatbox Collective

12:00 ^PM

Agency Cultivating Creativity: Unleashing The Power Within Every Human Brain

IPA Centenary Stage

CP+B London’s rallying cry is ‘Creativity is the Cure’. We believe creativity should be recognised and nurtured as a universal, powerful and transformative attribute of the human race – one which fosters societal well-being, contributes to the development of dynamic economies and unlocks intellectual capital for businesses.

But first perhaps we all need to better understand what ‘creativity’ actually means to the human brain.

Dave Buonaguidi CCO, CP+B London

Balder Onarheim Co-Founder, Copenhagen Institute of Neurocreativity

Dave Buonaguidi

Balder Onarheim

12:30 ^PM

Digital Darwinism: Survival Of The Cutest

Workshop Stage

With CGI now so sophisticated consumers are unable to distinguish between real and unreal. Hear Oscar winning VFX studio, MPC reveal their biggest secrets in character animation. Using case studies including record breaking John Lewis ‘Buster the Boxer’ animated Christmas campaign and The Jungle Book - both pushing creativity and VFX to new limits - Creative Director Diarmid Harrison-Murray provides fascinating insights into the creative methodology involved in making photorealistic creatures.

Diarmid Harrison-Murray Creative Director, MPC

Diarmid Harrison-Murray

3:30 ^PM

Creative Trends Influencing Advertising In 2017

Workshop Stage

Leveraging billions of customer searches and download behaviour, Shutterstock forecasts the creative trends set to influence creative direction and design aesthetics across images, video and music. Discover the global trends of white texture and head-up display, as well as a mix of old and new styles that will feature prominently in advertising, film and media in 2017.

Kashem Miah Director, Social Media & Content Marketing, Shutterstock

Becky Power Creative Director, Mindshare

Andy Fowler Founder & ECD, Brothers and Sisters

Garrett Reil Creative Director , Industry Branding

Kashem Miah

Becky Power

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

Search Events