Events: Europe 2017 | Calendar / Advertising Week

12:15 ^PM

Fast Company Stage

It’s not just fake news and the spread of social media that have led us to distrust all the things we read about politics and the economy. Has even the established press forfeited its claim to accuracy and objectivity? Or should we still accord respect for the good faith of the main stream news media and trust what they have to tell us?

Jeremy O'Grady Editor-in-Chief, The Week

Alan Rusbridger Former Editor in Chief, The Guardian

Peter Jukes Author and Journalist, CEO, , Byline Media Ltd

Jeremy O'Grady

Alan Rusbridger

2:00 ^PM

Agency Amsterdam: The Cultural Village

IPA Centenary Stage

Amsterdam is home to some of the biggest global brands in the business, and is recognised around the world for its technological sophistication and revered history, culture and creative prowess. As an international hot spot for advertisers and marketers far and wide, Amsterdam attracts a diverse, multi-skilled international talent pool unlike most other markets. With digital creativity at its core and close ties to other rising industries, such as fashion and design, Amsterdam is the Cultural Village of today’s modern industry. Leaders from Amsterdam’s creative, brand and agency sectors will give an inside look at Dutch creativity, and how the Netherlands continue to look toward the future.

Claire Beale Editor-in-chief, Campaign

Henk Haaima CD, Mirabeau

Thomas Clever Director & Co-Founder, CLEVER FRANKE

Max Pinas CD, TamTam

Jeroen van der Meer ECD, MediaMonk

Claire Beale

Henk Haaima

4:30 ^PM

Leadership Visual Brand Responsibility In An Increasingly Xenophobic World

Shutterstock Stage

Moving from bystander to activist, brands are leveraging powerful imagery to market campaigns for peace and tolerance, despite the possible alienation of customers. Some companies are willing to raise a divisive political or religious issue, standing up for the rights of man and putting their sales on the line, while others are not. Nick Flynn will explore the visual brand considerations with leading advertising professionals and discuss the value of long-term brand integrity versus potential loss in sales.

Nick Flynn SVP, Shutterstock

Misa von Tunzelman UK Lead Director, JLL

Nathaniel Hill Planning Partner, McCann London

Simone Moessinger Creative Director, 72andSunny

Nick Flynn

Misa von Tunzelman

9:10 ^AM

TOWN HALL SERIES: D&AD Impact & Microsoft Present Innovative Technology For Good

The Lyric Theatre

D&AD Impact welcomes Haiyan Zhang, Jury president and former founding member of OpenIDEO, along with those whose lives have been changed by her work, to discuss the power of creative collaboration and technology for impact.

Zhang will share her passion for making real changes for people facing health challenges in their lives such as Cystic Fibrosis, Parkinson’s disease, cancer treatment and vision impairment. Discover “Project Fizzyo” as Vicky Coxhead, mother of two boys who suffer from Cystic Fibrosis shares her story and hear from Jude about his innovation as part of the makers revolution and how people and tech came together to provide new solutions. Get an exclusive look at projects underway at Microsoft’s innovation labs and the healthy difference AI can make to real lives.

Doors Open at 8:45 AM.

Haiyan Zhang Innovation Director, Microsoft Research Cambridge

Vicky Coxhead Mother of Aidan and Morgan

Jude Pullen Freelance Product Design Engineer

Haiyan Zhang

Vicky Coxhead

10:00 ^AM

Agency A Brave New Industry

IPA Centenary Stage

Join a lively debate on a new model of industry leadership, and discover how creative directors can become creative explorers.

Rob Newlan Director, Creative Shop, EMEA , Facebook

Victoria Buchanan ECD, Tribal WW London

Rebecca Rumble Associate Creative Director, RGA

Jo Lavender CMO, ShareStyle

Rob Newlan

Victoria Buchanan

10:15 ^AM

The Power of Influence and The Influencer

Fast Company Stage

We live in a world where the term 'influencer' is bandied about in every marketing meeting, press-release and venti-skinny-latte-fuelled brainstorm as brands obsess over these shiny new things with the power to shift product and consumer opinion.

Lucie Cave Editor-in-Chief, Heat, Bauer Media

Terri White Editor-In-Chief, Empire, Bauer Media

Megan Carver Managing Director, Carver PR

Alex Baker Radio & TV presenter of Absolute Radio, KerrangTV & 4music. DJ, Voiceover & Creative Director, Bauer Media

Ben Carlson Co-Founder and Co-Ceo, Fizziology

Jonathan Saccone-Joly Blogger/Vlogger, Gleam Futures

Lucie Cave

Terri White

11:00 ^AM

The Truth Is Out There

Shutterstock Stage

“Post-truth” and “Fake News” have barged into the media lexicon in recent months. How do credible publishers cut through the noise and deliver the truth? Programmatic advertising has recently been accused of funding terrorism, making it more important than ever for brands to associate themselves with trusted content. Having made the leap to take The Independent digital-only a year ago, editor Christian Broughton and a panel of his worldwide team of journalists reveal what it takes to deliver on their quest for truth.

Christian Broughton Editor, Independent.co.uk

Paul Blanchard Founder, Right Angles

Bethan McKernan Middle East Reporter , The Independent

Kim Sengupta Defence and Diplomatic Editor, The Independent

Will Gore Deputy Managing Editor , The Independent and The London Evening Standard

Christian Broughton

Paul Blanchard

1:30 ^PM

Delivering A Redefined Viewing Experience To A New Generation

Workshop Stage

Facilitated by Discovery Communications, this workshop will highlight particular ways in which the global leader in premium entertainment will bring a truly redefined viewing experience to sports fans through a differentiated type of broadcast, across all screens, employing a personalised and technologically advanced approach in never-before-seen ways. This interactive session will engage attendees through content and debate, identifying those key elements contained within Discovery’s redefinition of the viewer experience.

Viviane Paxinos VP Media & Advertising Partnerships, Discovery Networks International

Viviane Paxinos

2:30 ^PM

Wallflowers At The Orgy

Workshop Stage

How do you get the attention of hard-pressed journalists? What pushes their buttons? Do they want to write about colourful entrepreneurs or cold facts? How do they work with the commercial teams? Are they really “wallflowers at the orgy” or more involved in shaping the business agenda?

Francine Lacqua Anchor and Editor-at-Large, Bloomberg Television

Alex Lawson Business News Editor, London Evening Standard

Martin Loat Founder, Propeller Group

Christian May Editor-in-Chief, City A.M.

Daniel Thomas Deputy Companies Editor, Financial Times

Francine Lacqua

Alex Lawson

5:15 ^PM

Sports & Entertainment Life Through A Lens: Creative Collaboration In The World Of Film And Music

Shutterstock Stage

With the worlds of film, music and visual arts more tightly knit than ever before, will long term collaborations become more central to an artist's visual output, and how will NME work with them? Tom Rowlands (The Chemical Brothers) and their long-term visuals guru and film director Adam Smith discuss their 20 yr partnership and recent work on the feature film "Trespass Against Us" starring Michael Fassbender. They will be joined by music photographer and NME regular Dean Chalkley, plus Felix White of The Maccabees

Jason Bick Creative Director, Innovation Group, Time Inc.

Dean Chalkley Photographer

Tom Rowlands Musician

Adam Smith Commerials and Film Director, Adam Smith

Felix White Guitarist & Songwriter, The Maccabees

Charlotte Gunn Editor, NME.com

Jason Bick

Dean Chalkley

11:45 ^AM

Video Telling Stories Across Screens

The Guardian Stage

Humans are hard wired to understand the world through stories. Give a lecture and people are tacitly engaged – tell a great story and they’re riveted. But what happens when we complicate the way we tell our stories and deliver our messages? As more screens are continually introduced into the media and video space, telling effective stories becomes increasingly more difficult. Many say that to deliver better advertising, particularly in the video world, we need to view the ecosystem through a single lens. Listen as experts discuss why the most effective advertising, and storytelling, is that which has a unified, holistic approach, as opposed to one that only solves one part of the equation.

Matt Cory Commercial Director of Spark Solutions, The Telegraph

Jana Eisenstein Managing Director EMEA, Videology

Claudia de Wolff Director, Creative Content & Programming, Vevo UK

Simon London Head of Video, Shortlist

Michael Vromans Creative Director, DPDK

Matt Cory

Jana Eisenstein

2:15 ^PM

In The Moment Storytelling

Fast Company Stage

The way that people communicate has undergone a seismic shift – from text to visual, from staged to in the moment. Instagram has been at the heart of this shift, and as a platform, has evolved more in the last year than in the previous five years combined. Join Amy Cole, Instagram's Director of Brand Development alongside senior industry leaders and Instagram influencers to discuss the evolution and potential of storytelling in 2017.

Amy Cole Head of Brand Development, EMEA, Instagram

Leila Thabet Global Director of Content & Engagement , ASOS

Tony Davidson Executive Creative Director, W+K London

Adam Bracegirdle Creative Director, VICE, UK

Amy Cole

Leila Thabet

5:00 ^PM

Agency Stories Change The World: Making An Impact In Entertainment

IPA Centenary Stage

Social Impact Entertainment comes from the desire to use the power of entertainment and performing arts to inspire social change. In this session, elevenfiftyfive will be exploring this rapidly evolving genre with a selection of cutting-edge industry figures: ourscreen (the UK's leading cinema-on-demand platform discussing My Feral Heart), Altitude Film Distribution (the UK distributor of the Academy Award winning Moonlight) and the filmmakers currently working on the fast-paced urban comedy, Running Out Of Grime.

David Kapur Co-CEO, ourscreen

Richard Williams Film Specialist, elevenfiftyfive

Hamish Moseley Head of Distribution, Altitude Film Distribution

Alex Williams Co-Founder and Co-CEO , Diverse Voices

Dwayne Gumbs Co Founder and Co-CEO, Diverse Voices

David Kapur

Richard Williams

5:15 ^PM

It's Time To Play TV - Gaming Meets TV & Brands Go Virtual

Fast Company Stage

Discover the future of interactive TV and brand engagement with the creators and sponsors of 'Lost In Time', set to launch in Norway the week following AWE.

Rory O'Neill Vice President Brand & Product Marketing , Samsung Electronics

Alexander Solberg Brand and Marketing Manager, Telia Company

Halvor Vislie Chief Operating Officer, The Future Group

Thomas Aass Vice President of Business Development , Discovery Networks

Samantha Glynne VP Branded Entertainment , FremantleMedia

Rory O'Neill

Alexander Solberg

9:30 ^AM

Storytelling Brand Storytelling – the importance of embracing ‘The Dark Side’

Shutterstock Stage

Many brands have jumped on the storytelling bandwagon, but few know (beyond a loose concept) what storytelling actually is or how best to put it to work across the ever expanding list of marketing disciplines.

This session will reveal the structure of stories and how central the idea of dramatic conflict is to the success of a story. But most brands fail to understand there’s no escaping ‘embracing the dark side’ if you are to tell a compelling brand story; in short, without conflict, there is no story.

Ed Woodcock Founding Partner & Director of Narrative , Aesop

Philip Jackson Global Brand Strategist , Mondelēz International

Piers Newson-Smith Head of Brand and Marketing Planning, Direct Line Group

Lulu Skinner Senior Marketing Manager EMEA, Airbnb

Ed Woodcock

Philip Jackson

10:30 ^AM

Rewriting the TV Playbook – what’s in store in the 2020’s?

Workshop Stage

With an explosion in the number of channels, the on demand revolution and screens in everyone’s pocket, the way we watch TV is changing at an electric pace. What will the TV landscape look like in five years from now? Will scheduled television as we know it be dead, will ratings matter, who will be the winners and the losers and will the shows we watch be shaped by way we watch it? Join Radio Times, and a panel of industry experts as they discuss the future of Britain's favourite pastime and what it means for the industry.

Douglas McCabe Opinion leader, Enders Analysis

Ben McOwen Wilson Director of Content Partnerships, YouTube

Ben Preston Editor, Radio Times

Reemah Sakaan Director of Marketing and Media Planning, ITV

Nic Newman Research Associate, Reuters Institute for the Study of Journalism

Zai Bennett Director of Programmes, Sky

Douglas McCabe

Ben McOwen Wilson

11:00 ^AM

Storytelling Entertainment As Marketing: Personalisation As Entertainment

Shutterstock Stage

We’ll look at how different forms of media, from books to TV and digital, are balancing the approach of hitting a large, wide audience vs. more targeted and very specific audiences. Leaders from the publishing, TV and digital industries share how data informs decisions, how they build audiences and create value.

Jonathan M. Perelman Head, Digital, ICM Partners

Daniel Fisher Managing Director, Playbuzz

Colleen Flynn Creative Director, Flicker Productions

Adam Hopkinson Managing Director, AnyClip

Asi Sharabi Co-Founder & CEO, Lost My Name

Jonathan M. Perelman

Daniel Fisher

11:15 ^AM

Open Minds, Open Borders: Keeping Our Doors Open To Talent Post Brexit

Fast Company Stage

At the end of the month, Theresa May will trigger Article 50 and begin the long road to Britain's exit from the EU. Much has been made on both sides of what the impact will be on the country, on our businesses and all our neighbours. It's really tough to know the truth.

Simon Jack Business Editor, BBC

Nigel Carrington Vice-Chancellor, University of the Arts London

Chris Hirst UK Chairman, European CEO, Havas

Kate Mosse Author & Director , The National Theatre

Simon Jack

Nigel Carrington

12:00 ^PM

Storytelling Real World Content Marketing

Shutterstock Stage

We've seen consumers increasingly attracted by the 'real' world, as opposed to the virtual. What does this mean for content marketers?

Should they, for example, be doing more with live events and live streaming?

How many content marketing strategies are utilizing UGC successfully?

In light of Fake News has trust in brands become increasingly more important and how can brands optimize this through content marketing?

Dominic Mills CMA Consultant Editor, CMA

Andrew Hirsch CEO, John Brown Media

Jason Hughes Head of Creative Solutions, Sky Media

Jane Wolfson Director, Hearst Made

Yvonne O'Brien Group Chief Insight & Data Officer, Havas Media Group

Dominic Mills

Andrew Hirsch

12:45 ^PM

Storytelling Cosmopolitan Presents: The Future Of Tech & The Millennial Consumer

Shutterstock Stage

The last five years has seen a technology explosion that’s shaped the way we date, chat, cook and shop. But what if we’ve only just scratched the surface of what’s possible? And what does the future hold for the next technological frontier? More importantly, how will millennials - that burgeoning consumer class – shape the conversation? Cosmopolitan UK editor, Farrah Storr, sits down with leading industry founders to discuss just that. Expect virtual reality, artificial intelligence, dating apps, e-commerce and more.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Robyn Exton CEO, Her

Daniel Murray Co-Founder, Grabble

Devika Wood Co-Founder, Vida

Farrah Storr

Robyn Exton

1:30 ^PM

Storytelling Extracting The Truth

Shutterstock Stage

Journalism is under attack and yet it is more valuable than ever. Never has there been a time when there has been such an emphasis on quality journalism from trusted publishers – in this session leading editors/journalists and media specialists will discuss the impact that recent political decisions have made on how business operates and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.

Rupert Turnbull Vice President, EMEA, TIME & Fortune

Sewell Chan International News Editor, New York Times

Carla Faria Director of Content, Foundry

Tara John Senior Writer, TIME

Jason Karaian Global Finance & Economics Editor, Quartz

Rupert Turnbull

Sewell Chan

3:00 ^PM

Storytelling The Power Of Cinematic Storytelling: DCM In Conversation With Gurinder Chadha

Shutterstock Stage

Gurinder Chadha OBE, one of the UK's most respected filmmakers, is known for writing and directing box office hits such as Bend it Like Beckham and Bride & Prejudice. This March, Gurinder's new film, Viceroy's House, will tell the true story of the final months of British rule in India. This story is deeply personal to Gurinder whose own family was caught up in the tragic events. In this session, DCM's Head of Film, Tom Linay, will discuss Gurinder's passion for cinematic storytelling, her creative process and her diverse career.

Tom Linay Head Of Film, Digital Cinema Media

Gurinder Chadha OBE Filmmaker, Bend It Networks

Tom Linay

Gurinder Chadha OBE

3:45 ^PM

Storytelling Next-Gen Newsroom

Shutterstock Stage

What is the "secret sauce" to being successful publishers in the digital and social age? Every publisher has their own approach, but all hinge on fearlessness to evolve and innovate. Join a diverse set of publishers as they discuss building the future of media.

Stephen Lepitak Editor, The Drum

Dorth Raphaely SVP of Content, Fandom powered by Wikia

Lee Walker UK Managing Editor, Bleacher Report

Stephen Mai Head of Brand and Marketing, LAD Bible Group

Victoria White Commercial Content Director, Hearst

Stephen Lepitak

Dorth Raphaely

5:15 ^PM

Storytelling Take A Walk With Us... In Space: BBC Home – A Virtual Space Walk

Shutterstock Stage

Have you ever wanted to walk in space? Now you can. The BBC wanted to encourage the public’s interest in space. Home – A Virtual Space Walk accomplishes that objective by putting the viewer at the center of the story, while taking them on an emotional journey with heart stopping content. Hear how the team at Rewind collaborated with multiple BBC divisions to deliver this immersive award winning experience
Tom and Oliver will discuss with Julie the business, creative, and marketing strategies and lessons learned.

Julie Kantrowitz Co-Founder , All Good Partners

Tom Burton Interactive and Technology Lead, BBC Studios/Digital Storytelling Team

Sol Rogers Founder & CEO , Rewind

Julie Kantrowitz

Tom Burton

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

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