Events: Europe 2017 | Calendar / Advertising Week

5:15 ^PM

Leadership Confessions Of A Perfumed Ponce*: A Conversation with Richard E Grant

Shutterstock Stage

Trish Halpin, Editor-in-Chief of Marie Claire interviews screen legend Richard E Grant to discover how he went from films to fragrance and turned his scent 'Jack' into a successful brand. Lifting the lid on the film, advertising and beauty industries, both will discuss Grant's career from the early days playing Withnail, through to the launch of his hugely successful cult fragrance, discussing the highs and the lows along the way. Unmissable.
*quote from Withnail and I

Richard E Grant Actor & Perfumier, Jack

Trish Halpin Editor-in-Chief , Marie Claire

Richard E Grant

Trish Halpin

10:15 ^AM

The Power of Influence and The Influencer

Fast Company Stage

We live in a world where the term 'influencer' is bandied about in every marketing meeting, press-release and venti-skinny-latte-fuelled brainstorm as brands obsess over these shiny new things with the power to shift product and consumer opinion.

Lucie Cave Editor-in-Chief, Heat, Bauer Media

Terri White Editor-In-Chief, Empire, Bauer Media

Megan Carver Managing Director, Carver PR

Alex Baker Radio & TV presenter of Absolute Radio, KerrangTV & 4music. DJ, Voiceover & Creative Director, Bauer Media

Ben Carlson Co-Founder and Co-Ceo, Fizziology

Jonathan Saccone-Joly Blogger/Vlogger, Gleam Futures

Lucie Cave

Terri White

10:30 ^AM

The New TV Ecosystem

Workshop Stage

How are broadcasters adapting to changing consumer habits when watching TV? How can they monetise across devices when viewers stream video content? And is this TV? Or video? Leon Siotis moderates a panel discussion looking at the emerging ecosystem in total video.

Lee Sears Vice President, Sales, Trading & Partnerships,, Viacom International Media Networks

Rob Hodgkinson COO, TV Player

Léon Siotis Managing Director, UK & Southern Europe

Ben Williams Digital Director, The Box

Lee Sears

Rob Hodgkinson

11:30 ^AM

Bridging The Consumer Journey From TV To Digital

Workshop Stage

“Cross-screen” is TV and digital and not just desktop and mobile. From TV to personal digital devices, consumers watch their favorite shows and videos at home and on the go. As marketers, you need to know did your target audience see your ad, on what screen, and did they take action.

Come hear industry leaders answer those questions and more in a lively panel discussion about the science of cross-screen marketing.

Danni Murray Vice President - Media, Digital and Marketing Partnerships, Warner Bros. Entertainment UK

Tanya O'Sullivan Head of Airtime & Ad Operations, Channel 4

Damian Blackden Worldwide Chief Strategy Officer, Maxus

Dan Ackerman Chief Revenue Officer, Samba TV

Danni Murray

Tanya O'Sullivan

12:30 ^PM

Sports & Entertainment Disrupting & Diversifying Engagement with Sports Events

Shutterstock Stage

With a view from Discovery Communications & Eurosport, the new Home of the Olympic Games in Europe, this session will be based around the importance of sports entertainment with a broader and younger audience. Discover how a disruptor status is vital to bringing a fresh, diversified approach across all screens to a generation craving short, smart content. The session will engage representatives from the world's top brands on how to develop life-long partnerships with consumers through an association with transcendental sports events.

Jonathan Davies Managing Dir. Advertiser Partnerships , Eurosport & Discovery Networks International

Jonathan Davies

1:15 ^PM

Sports & Entertainment The Russian World Cup: How Will 2018’s Biggest Show Be Watched?

Shutterstock Stage

More and more sports fans are choosing to stay at home to watch their favourite team. This presents a host of challenges and opportunities for both broadcasters and brands. James Kirkham, from football media brand Copa90, and James Grigg, from Bleacher Report, explore the explosion of user generated commentary, documented footage and curated images that will lead brands to recognise the importance of the fans rights during, before and after the 2018 World Cup.

James Grigg Director of Global Operations, Bleacher Report

James Kirkham HEAD OF COPA90, Copa90

James Grigg

James Kirkham

1:15 ^PM

London Loves Food

Fast Company Stage

Two things are certain: London loves food and creating memorable experiences is harder than just trying to sell something. With the launch of London Food Month, ESI Media is connecting brands with Londoners through a culinary festival, celebrating everything from fine dining to food carts. We bring the power of experience to life as Grace Dent, food critic and creative director of London Evening Standard Food Month, is joined by a panel of top chefs to form a kitchen cabinet ready to whet your appetite. #LondonLovesFood

Grace Dent Food Critic & Creative Director , London Evening Standard Food Month

Angela Hartnett Chef and restauranteur

Jon O'Donnell MD Commercial, ESI Media

Daniel Dove World Class & Luxury Events Manager , Diageo Reserve

Grace Dent

Angela Hartnett

1:30 ^PM

Delivering A Redefined Viewing Experience To A New Generation

Workshop Stage

Facilitated by Discovery Communications, this workshop will highlight particular ways in which the global leader in premium entertainment will bring a truly redefined viewing experience to sports fans through a differentiated type of broadcast, across all screens, employing a personalised and technologically advanced approach in never-before-seen ways. This interactive session will engage attendees through content and debate, identifying those key elements contained within Discovery’s redefinition of the viewer experience.

Viviane Paxinos VP Media & Advertising Partnerships, Discovery Networks International

Viviane Paxinos

3:30 ^PM

Sports & Entertainment Fans Come First In Entertainment Marketing

Shutterstock Stage

To get ahead and survive the seismic shifts shaking up the entertainment marketing sector, businesses need to be mindful of fan-centric strategies that will help to shape not just content, but packaging and distribution, as the industry quickly transitions to a direct-to-consumer media space. Nowhere is the competition fiercer than in the entertainment business, and experts from the entertainment and media arenas weigh in on how to keep up with the evolving space and how to get ahead of the competition.

Join us for a Q&A with Richard Hammond on fan engagement, the launch of DRIVETRIBE and the Grand Tour, followed by a roundtable discussion.

Richard Shea Co-Founder, Shea Communications & Tailgating Institute

Richard Hammond Co-Founder, DRIVETRIBE

Mark Boyd Co-Founder, Gravity Road

Jonathan M. Perelman Head, Digital, ICM Partners

Richard Shea

Richard Hammond

4:15 ^PM

Access Vs. Ownership

Shutterstock Stage

The days of owning your music collection, car, house and even dog seem to be coming to an end as the sharing economy takes hold and streaming becomes the primary means of media consumption. Spotify will host this session, discussing how they personalise the audio experience for a generation that streams rather than owning their music. The panelists will look at how advertising plays its role in the new sharing and streaming economies and the implications for brands of this shift to access over ownership.

Chris Forrester UK Country Manager, Spotify

Andrew Mortimer Director of Media, Sky

Andy Batty General Manager (UK), One Fine Stay

Rikke Rosenlund Founder, BorrowMyDoggy

Rian Shah Chief Strategy Officer, OMD UK

Cameron Clarke Deputy Editor, The Drum

Chris Forrester

Andrew Mortimer

5:00 ^PM

Agency Harnessing Fame For The Greater Good

IPA Centenary Stage

Join PR legend Matthew Freud and author Danny Rogers for this insider look at what it takes to harness the power of celebrity in order to Shake the World – including Bono’s efforts to tackle AIDS & Malaria.

Matthew Freud Founder & Chairman, freuds

Danny Rogers Author Campaigns that Shook the World, Editor in Chief, PRWeek

Matthew Freud

Danny Rogers

5:15 ^PM

Sports & Entertainment Life Through A Lens: Creative Collaboration In The World Of Film And Music

Shutterstock Stage

With the worlds of film, music and visual arts more tightly knit than ever before, will long term collaborations become more central to an artist's visual output, and how will NME work with them? Tom Rowlands (The Chemical Brothers) and their long-term visuals guru and film director Adam Smith discuss their 20 yr partnership and recent work on the feature film "Trespass Against Us" starring Michael Fassbender. They will be joined by music photographer and NME regular Dean Chalkley, plus Felix White of The Maccabees

Jason Bick Creative Director, Innovation Group, Time Inc.

Dean Chalkley Photographer

Tom Rowlands Musician

Adam Smith Commerials and Film Director, Adam Smith

Felix White Guitarist & Songwriter, The Maccabees

Charlotte Gunn Editor, NME.com

Jason Bick

Dean Chalkley

9:15 ^AM

Nicola Mendelsohn In Conversation With Gary Barlow

Fast Company Stage

Coming soon.

Gary Barlow Singer-Songwriter & Record Producer , Take That

Nicola Mendelsohn CBE VP EMEA, Facebook

Gary Barlow

Nicola Mendelsohn CBE

11:15 ^AM

Bossin' It: Get Gaming Or Get Played

Fast Company Stage

Believing video games are just for geeks is a cliché that’s decades past its sell-by date. Video gaming is a big business. The industry makes more money than Hollywood, and today, it’s a driving force behind mainstream fashion, film, music, celebrity, and sport.

Rick Edwards Presenter of BBC3’s Free Speech, and author of ‘None of The Above’.

Kieran Long Keeper of the Design, Architecture & Digital Department, V&A Museum

Jo Twist CEO, UKIE

Hollie Bennett Community Manager, Sony

George Panayotopoulos Global Gaming Content & Partnerships, YouTube

Rick Edwards

Kieran Long

4:15 ^PM

When Satire Met Social: Jonathan Pie

Fast Company Stage

The shitstorm gripping global geo-politics isn't all bad – it's ushered in a new golden era of satire. Join actor Tom Walker (aka Jonathan Pie ) fresh from a sell-out tour, for some MEGALOLZ amidst the grim, un-ending political darkness.

Mark Eaves Founder, Gravity Road

Jonathan Pie Self-Loathing News Reporter

Mark Eaves

Jonathan Pie

5:00 ^PM

Agency Stories Change The World: Making An Impact In Entertainment

IPA Centenary Stage

Social Impact Entertainment comes from the desire to use the power of entertainment and performing arts to inspire social change. In this session, elevenfiftyfive will be exploring this rapidly evolving genre with a selection of cutting-edge industry figures: ourscreen (the UK's leading cinema-on-demand platform discussing My Feral Heart), Altitude Film Distribution (the UK distributor of the Academy Award winning Moonlight) and the filmmakers currently working on the fast-paced urban comedy, Running Out Of Grime.

David Kapur Co-CEO, ourscreen

Richard Williams Film Specialist, elevenfiftyfive

Hamish Moseley Head of Distribution, Altitude Film Distribution

Alex Williams Co-Founder and Co-CEO , Diverse Voices

Dwayne Gumbs Co Founder and Co-CEO, Diverse Voices

David Kapur

Richard Williams

5:15 ^PM

It's Time To Play TV - Gaming Meets TV & Brands Go Virtual

Fast Company Stage

Discover the future of interactive TV and brand engagement with the creators and sponsors of 'Lost In Time', set to launch in Norway the week following AWE.

Rory O'Neill Vice President Brand & Product Marketing , Samsung Electronics

Alexander Solberg Brand and Marketing Manager, Telia Company

Halvor Vislie Chief Operating Officer, The Future Group

Thomas Aass Vice President of Business Development , Discovery Networks

Samantha Glynne VP Branded Entertainment , FremantleMedia

Rory O'Neill

Alexander Solberg

10:15 ^AM

Empire Presents: Al Gore in Conversation

Fast Company Stage

Former Vice President Al Gore sits down with Empire Editor-in-Chief Terri White on March 23 to discuss An Inconvenient Sequel: Truth To Power, which premiered in late January at the Sundance Film Festival. Set to release later this year, a decade after the two-time Academy Award–winning landmark documentary An Inconvenient Truth was released, the new film follows Gore as he continues his decades long fight to build a more sustainable future for our planet, showing us both the escalations of the crisis and the real solutions we have close at hand.

Al Gore Former Vice President, United States

Terri White Editor-In-Chief, Empire, Bauer Media

Al Gore

10:30 ^AM

Rewriting the TV Playbook – what’s in store in the 2020’s?

Workshop Stage

With an explosion in the number of channels, the on demand revolution and screens in everyone’s pocket, the way we watch TV is changing at an electric pace. What will the TV landscape look like in five years from now? Will scheduled television as we know it be dead, will ratings matter, who will be the winners and the losers and will the shows we watch be shaped by way we watch it? Join Radio Times, and a panel of industry experts as they discuss the future of Britain's favourite pastime and what it means for the industry.

Douglas McCabe Opinion leader, Enders Analysis

Ben McOwen Wilson Director of Content Partnerships, YouTube

Ben Preston Editor, Radio Times

Reemah Sakaan Director of Marketing and Media Planning, ITV

Nic Newman Research Associate, Reuters Institute for the Study of Journalism

Zai Bennett Director of Programmes, Sky

Douglas McCabe

Ben McOwen Wilson

11:00 ^AM

Storytelling Entertainment As Marketing: Personalisation As Entertainment

Shutterstock Stage

We’ll look at how different forms of media, from books to TV and digital, are balancing the approach of hitting a large, wide audience vs. more targeted and very specific audiences. Leaders from the publishing, TV and digital industries share how data informs decisions, how they build audiences and create value.

Jonathan M. Perelman Head, Digital, ICM Partners

Daniel Fisher Managing Director, Playbuzz

Colleen Flynn Creative Director, Flicker Productions

Adam Hopkinson Managing Director, AnyClip

Asi Sharabi Co-Founder & CEO, Lost My Name

Jonathan M. Perelman

Daniel Fisher

3:00 ^PM

Storytelling The Power Of Cinematic Storytelling: DCM In Conversation With Gurinder Chadha

Shutterstock Stage

Gurinder Chadha OBE, one of the UK's most respected filmmakers, is known for writing and directing box office hits such as Bend it Like Beckham and Bride & Prejudice. This March, Gurinder's new film, Viceroy's House, will tell the true story of the final months of British rule in India. This story is deeply personal to Gurinder whose own family was caught up in the tragic events. In this session, DCM's Head of Film, Tom Linay, will discuss Gurinder's passion for cinematic storytelling, her creative process and her diverse career.

Tom Linay Head Of Film, Digital Cinema Media

Gurinder Chadha OBE Filmmaker, Bend It Networks

Tom Linay

Gurinder Chadha OBE

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

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