Events: Europe 2017 | Calendar / Advertising Week

2:00 ^PM

Virtual Reality Showcase

Delegates Lounge - Level 1

Get early access to the latest developer kits and applications, immerse yourself in cutting edge applications and network with the people at the forefront of this new medium.

1:15 ^PM

Sports & Entertainment The Russian World Cup: How Will 2018’s Biggest Show Be Watched?

Shutterstock Stage

More and more sports fans are choosing to stay at home to watch their favourite team. This presents a host of challenges and opportunities for both broadcasters and brands. James Kirkham, from football media brand Copa90, and James Grigg, from Bleacher Report, explore the explosion of user generated commentary, documented footage and curated images that will lead brands to recognise the importance of the fans rights during, before and after the 2018 World Cup.

James Grigg Director of Global Operations, Bleacher Report

James Kirkham HEAD OF COPA90, Copa90

James Grigg

James Kirkham

3:00 ^PM

Agency 1-1 Marketing in the Age of Intelligence

IPA Centenary Stage

When was the last time you had a conversation with a brand like a friend? You simply don’t. You have highs and lows. And in most cases, they’re few and far between. But with the emerging creative canvas of Machine Learning, Artificial Intelligence, Natural Language Processing, AR and VR there has never been greater opportunity for a brand to genuinely achieve a 1-to-1 relationship with someone.

This talk will explore how recent R/GA innovations such as the award-winning
Nike On Demand service, Unilever’s Little Brush Big Brush Facebook chatbot and The Cosmopolitan’s newest concierge ‘Rose’ are enabling consumers to have conversations with new friends.

Alex Wills Executive Director of Content, R/GA

Alex Wills

10:15 ^AM

Video Thinking About Video In A Visual Future

The Guardian Stage

Think about Trump and the uniquely visual nature of his presidency. Now imagine reporting on him without the power of video to speak truth to power.

With a growing economy of inventory to play with, including virtual reality, branded content, live video and long form documentaries, how can brands unlock new ways of telling stories. How is video shaping our future?

Christian Bennett Executive editor for visual journalism , The Guardian

Adam Harris Director of Custom Solutions Europe, Twitch

Adam Foley Commercial Strategy Director, The Guardian

Ben Kerr Chief Strategy Officer, Somethin' Else

Louise Brown Product Manager, Wellcome Education

Christian Bennett

Adam Harris

11:30 ^AM

Sound And Colour

Workshop Stage

A short journey from darkness to enlightenment on the true power of sound and radio – the original 'Virtual Reality' medium. How sound adds colour to our lives, thoughts, memories, feelings and the multiplier effect that can have on your ROI in the digital age. Session features a special performance by the Beatbox Collective.

John-Paul Hughes Group Creative Director, Bauer City Network, Bauer Media

The Beatbox Collective , 5th Element Agency

John-Paul Hughes

The Beatbox Collective

12:30 ^PM

Digital Darwinism: Survival Of The Cutest

Workshop Stage

With CGI now so sophisticated consumers are unable to distinguish between real and unreal. Hear Oscar winning VFX studio, MPC reveal their biggest secrets in character animation. Using case studies including record breaking John Lewis ‘Buster the Boxer’ animated Christmas campaign and The Jungle Book - both pushing creativity and VFX to new limits - Creative Director Diarmid Harrison-Murray provides fascinating insights into the creative methodology involved in making photorealistic creatures.

Diarmid Harrison-Murray Creative Director, MPC

Diarmid Harrison-Murray

2:45 ^PM

Video Virtual Reality + Branded Content

The Guardian Stage

Use of VR by publishers and brands is growing at an exponential pace, but what happens when the two intersect? This session looks at how VR is being used for branded content, what’s worked so far and what the future holds for immersive video storytelling.

Nina dos Santos Europe Editor, CNNMoney

Dan Calladine Head of Media Futures, Carat

James Hunt VP, Create, CNN International Commercial

Chris Cardew Head of Strategy, Mindshare

Tarif Sayed Head of VR Technologies, Nokia

Nina dos Santos

Dan Calladine

5:15 ^PM

It's Time To Play TV - Gaming Meets TV & Brands Go Virtual

Fast Company Stage

Discover the future of interactive TV and brand engagement with the creators and sponsors of 'Lost In Time', set to launch in Norway the week following AWE.

Rory O'Neill Vice President Brand & Product Marketing , Samsung Electronics

Alexander Solberg Brand and Marketing Manager, Telia Company

Halvor Vislie Chief Operating Officer, The Future Group

Thomas Aass Vice President of Business Development , Discovery Networks

Samantha Glynne VP Branded Entertainment , FremantleMedia

Rory O'Neill

Alexander Solberg

12:15 ^PM

Daily Debate: Keep It Real

Fast Company Stage

Screens are better than paper; digital is better than print; virtual reality is more real than reality.

Kerin O'Connor Chief Executive, The Week

Greg Williams Executive Editor , Wired UK

Natasha Christie-Miller Divisional CEO, Ascential Plc

Andrew Rolf Senior digital transformation and business change executive, Cursive Consulting

Paul McNamee UK Editor, The Big Issue

Kerin O'Connor

Greg Williams

12:45 ^PM

Storytelling Cosmopolitan Presents: The Future Of Tech & The Millennial Consumer

Shutterstock Stage

The last five years has seen a technology explosion that’s shaped the way we date, chat, cook and shop. But what if we’ve only just scratched the surface of what’s possible? And what does the future hold for the next technological frontier? More importantly, how will millennials - that burgeoning consumer class – shape the conversation? Cosmopolitan UK editor, Farrah Storr, sits down with leading industry founders to discuss just that. Expect virtual reality, artificial intelligence, dating apps, e-commerce and more.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Robyn Exton CEO, Her

Daniel Murray Co-Founder, Grabble

Devika Wood Co-Founder, Vida

Farrah Storr

Robyn Exton

2:00 ^PM

Mar Tech Realising The Human Potential: Technology’s Cognitive Capabilities

The Guardian Stage

Ravleen Beeston, UK Head of Sales at Microsoft, in conversation with partners, explores the future of emotionally in tune technology.

Ravleen Beeston Head of Sales, Bing UK, Microsoft

Ravleen Beeston

5:15 ^PM

Storytelling Take A Walk With Us... In Space: BBC Home – A Virtual Space Walk

Shutterstock Stage

Have you ever wanted to walk in space? Now you can. The BBC wanted to encourage the public’s interest in space. Home – A Virtual Space Walk accomplishes that objective by putting the viewer at the center of the story, while taking them on an emotional journey with heart stopping content. Hear how the team at Rewind collaborated with multiple BBC divisions to deliver this immersive award winning experience
Tom and Oliver will discuss with Julie the business, creative, and marketing strategies and lessons learned.

Julie Kantrowitz Co-Founder , All Good Partners

Tom Burton Interactive and Technology Lead, BBC Studios/Digital Storytelling Team

Sol Rogers Founder & CEO , Rewind

Julie Kantrowitz

Tom Burton

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

Agency

Data & Analytics

Presented byMedia iQ

Leadership

Mar Tech

Marketer's Innovation

Mobile

Presented byPubMatic

Native Ad Forum

Presented byShareThrough

Sports & Entertainment

Storytelling

Video

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