Events: Europe 2017 | Calendar / Advertising Week

10:15 ^AM

Mobile Programmatic Mobile: Advanced Tactics For Maximising Monetisation

The Guardian Stage

Consumers are shifting to mobile-first browsing behaviours. At the same time, brands continue to shift ad spending to programmatic, as evidenced by the growing prevalence of private marketplace (PMP) and automated guaranteed transactions. As a result, both publishers and buyers are altering their digital advertising strategies and practices to align with these trends, including the increased adoption of PMPs for mobile, the transition of direct insertion orders to programmatic, and the evolution of header-bidding.

Bill Swanson VP EMEA, PubMatic

Evan Simeone SVP, Product Management, PubMatic

Cristina Constandache VP Global Partnerships, Viber

William Jones Director Business Development, Purch

Ian Haworth Executive Creative Director UK & EMEA, Wunderman

Bill Swanson

Evan Simeone

11:00 ^AM

Mobile Unlock the Key to Mobile Marketing

The Guardian Stage

When will be the mobile tip point for the whole world and Europe? How can we creative more powerful creatives on mobile device which can seem more attractive for target audience? Global GM of sales team Morden Chen from cheetah mobile will talk talk about mobile trends in EU and also focus on mobile marketing strategy for brands and performance advertisers.

Morden Chen GM Overseas Ad Sales, Cheetah Mobile

Guenole Le Gall SVP, Mozoo

Ann Chen , Cheetah Mobile

Morden Chen

Guenole Le Gall

11:15 ^AM

Building Brands In An Attention Economy

Fast Company Stage

Across every screen consumers are increasingly in control, curating both their content and advertising experience; marketers must vie not just to reach their audience but capture their attention.

Matt Brittin President, Google EMEA, Google

Keith Weed CMO, Unilever

Matt Brittin

Keith Weed

11:45 ^AM

Mobile Africa's Mobile Revolution

The Guardian Stage

Necessity is indeed the mother of invention. Nowhere is this manifested with higher impact than across Africa, a continent widely regarded as the global centre of mobile innovation. Leaders on the front lines of Africa’s mobile revolution take us on an unexpected and amazing tech-driven journey.

Afolabi Imoukhuede Senior Special Assistant to the Nigerian President on Job Creation/Youth Employment, Office of the Vice President

Tunji Adeyinka Group CEO, Republicom

Prince Dapo Adelegan President, Nigerian British Chamber of Commerce

Bukola Akingbade CEO, Neukleos

Afolabi Imoukhuede

Tunji Adeyinka

12:30 ^PM

Mobile Waze & The Future Of Transportation

The Guardian Stage

“Right now the phone is an accessory to the car, but soon the car is going to be an accessory to the phone.” – Marc Andreessen

Waze built the largest community of drivers in the world from scratch using crowd-sourced information from real commuters on the road. By making its unique real-time data free to partners, the company plays an active role in shaping the smart cities and transportation networks of tomorrow. As the transportation industry is on the brink of massive disruption, this seminar will examine the key trends in the space, and how smart data partnerships with advertisers, cities, car OEMs and tech companies paves the way for the changes coming soon to a roadside near you.

Finlay Clark Head of UK Sales, Waze

Finlay Clark

12:30 ^PM

Understanding People Through Music - You are what you Stream!

Workshop Stage

How Streaming Intelligence Can Help Shape Your People-Based Marketing Strategy

People-based marketing is the industry standard, and with it comes an increasingly complex data landscape that marketers have to navigate. Join Spotify’s VP of Global Partner Solutions, Danielle Lee, to discover why music streaming gives us more profoundly human insights that reflect the person behind the device and can help you reach your audience in the right context.

Danielle Lee Global Head of Partner Solutions, Spotify

Danielle Lee

12:45 ^PM

More than Memes: Branded Content & Social Innovation

NewGen Stage

Hear from the one and only Jonathan Kitchen and a panel of influential clients exploring how brands can get a youth audience engaged using great co-created content.

Jonathan Kitchen Head of Sales, LADbible Group

Ross Macleod Coastal Safety Marketing Manager (Marketing), RNLI

Leila Fataar Head of Culture & Entertainment Diageo Europe, , Diageo

Chris Lewis-Jones Executive Director, Digital & Technology Development , OMD UK

Jonathan Kitchen

Ross Macleod

2:00 ^PM

Mobile Should Advertisers Still Care About The App Economy?

The Guardian Stage

Join AOL as they lead a discussion with agencies, brands and app developers about whether or not advertisers should be looking for broader audiences across mobile apps in order to maximise opportunities and be ready for the next Pokemon Go!

Andrew Moore Head of Publisher Sales & Account Management, AOL

Neil Bruce Head of Mobile, UK, Mindshare

Lucia Mastromauro EMEA Managing Director, King Advertising

Steven Filler Commercial Director, Digital Strategy, The Telegraph

Andrew Moore

Neil Bruce

2:00 ^PM

Virtual Reality Showcase

Delegates Lounge - Level 1

Get early access to the latest developer kits and applications, immerse yourself in cutting edge applications and network with the people at the forefront of this new medium.

2:30 ^PM

Keeping Up With Social Platform Perspectives

Workshop Stage

With an increasingly fragmented audience of 38 million active social media users, advertisers risk missing the opportunity to reach consumers at scale. In this session, Adaptly and TLC share insights into how audiences consume content, what value they derive from social, and recommendations on the approach advertisers should take to achieve an effective multi-platform campaign.

Ruth Arber VP of Strategic Accounts, Adaptly

Kirsty Sloan Digital & Social Producer, TLC

Adele Burns Head of Entertainment, the7stars

Ruth Arber

Kirsty Sloan

2:45 ^PM

Mobile No Header, No Problem? Managing Mobile Programmatically

The Guardian Stage

Header bidding has become a valuable tool for publishers and advertisers to manage demand on the desktop, but what about on mobile devices? Mobile usage has exploded exponentially, with 2/3 of all screen time taking place on smartphones and tablets and roughly half of all screen time spent in-app. As marketing dollars continue to follow the eyeballs, how can we ensure that lessons learned in desktop are carried forward?

Lara O'Reilly Senior Editor, Business Insider

Julie Bernard Chief Marketing Officer, Verve

Jeffrey Hirsch CMO, PubMatic

Anthony Katsur President, Sonobi

Henk Van Niekerk Head of International Publisher Services, AOL

Lara O'Reilly

Julie Bernard

3:00 ^PM

AI: Changing The Future Of Marketing

IPA Centenary Stage

In 2017, we will be leaning on AI systems to help us make smarter decisions. As AI continues to change the marketing landscape, how can brands and agencies work together to innovate in this space?

Matt Bush Director of Agencies, Google UK

Mark Howley CEO, Zenith UK

Anastasia Leng Founder & CEO, PicassoLabs

Pedro Mona Head of Technology & Data, Zenith

Pete Markey Brand Communications & Marketing Director, Aviva

Alex Wood Founder & Editor, The Memo

Matt Bush

Mark Howley

3:30 ^PM

Mobile Video Advertising: What is it that advertisers really want?

The Guardian Stage

Video is a massively growing format and is equally cluttered with various opportunities for the advertiser. With over 23% growth in video ad spend in 2017 alone, the question is, what do advertisers really want? Along with leaders from WPP, Publicis and Dentsu Aegis we will address the industry concerns and aim to answer questions on topics such as completion rates, data and viewability. All that, to help us all improve our video strategy!

Anthony Rhind COO, Beamly

Danny Hopwood EVP Programmatic EMEA, Publicis Media - PMX

Lucia Mastromauro EMEA Managing Director, King Advertising

Vincent Flood Editor, Video Ad News/New Video Frontiers

Hossein Houssaini Global Head of Programmatic Solutions at Havas Media Group, Havas Media Group

Anthony Rhind

Danny Hopwood

3:30 ^PM

Planning In The Programmatic Age

Workshop Stage

Programmatic is the media delivery system of today and of the future. From the early catalyst of real-time bidding, to today’s connected media mix; new technology is required to plan effectively.

In this session we will be debating what the future looks like for planning strategies and how technology can help advertisers control a complex ecosystem.

Paul Silver Chief Operating Officer, Media iQ

Elliott Millard Managing Partner, Starcom

Natalie Cummins Managing Director, Zenith UK

David Grainger Chief Strategy Officer, m/Six

Dan Hagen Chief Strategy Officer, Carat

Paul Silver

Elliott Millard

4:15 ^PM

Mobile Comparing Europe and China in the Mobile Era

The Guardian Stage

In the mobile internet era, interesting differences exist between the user behaviors and mobile markets of Europe and China. Meanwhile, more and more Chinese mobile internet companies and mobile phone manufacturers are tapping into the European market. By leveraging Cheetah Mobile's big data, Cheetah Lab will highlight the unique features of both markets, and how they are connected.

Rebecca Zhou Deputy Dean, Cheetah Lab

James Chandler CMO, IAB UK

Xinyu Huang SVP, ComScore

Jerome Le Feuvre Director, News Republic

Jenny Quan Executive Dean, Cheetah Lab

Rebecca Zhou

James Chandler

5:00 ^PM

Mobile The Global Mobile Strategy

The Guardian Stage

How do you plan your mobile future? Many media entities today are still in the early stages of mastering the mobile platform, but as globalisation and continued advancements in mobile technology and apps begin to change the mobile arena, marketers need to begin thinking strategically on a global scale. As the mobile device is now central and essential to the modern day consumer, marketers, businesses and brands must begin planning now in order to stay up-to-date and ahead of the game.

Steven Filler Commercial Director, Digital Strategy, The Telegraph

Greg Grimmer COO, Fetch

Shan Henderson Director, Mobile, Yahoo

Victoria Havens Director of Mobile, Adidas

Ben Rickard Digital Partner, MEC

Steven Filler

Greg Grimmer

5:15 ^PM

Discover How To Win With Cosmopolitan & Snapchat

Fast Company Stage

Claire Valoti, GM of Snap. Inc in the UK and Farrah Storr, UK Editor-in-Chief of Cosmopolitan dive into how the LA based camera company and the UK's biggest female millennial brand have embraced Snapchat Discover. Learn why and how premium content plays a key role in delivering maximum impact on audiences, discover how brands can build and extend their presence to drive engagement, and discover what matters when it comes to creating engaging content.

Claire Valoti General Manager UK, Snap Inc.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Claire Valoti

Farrah Storr

8:00 ^AM

Channel 4 Leadership Breakfast: Not All Video is the Same

Ronnie Scott's Jazz Club

Channel 4 returns to Ronnie Scott’s for our second Leadership Breakfast of the season.

With fake news dominating headlines, brands questioning the safety of their ad placement, and industry leaders calling for more effective measurement, we ask... is this a watershed moment for digital video?

Kate Bulkley Journalist & Media Commentator

Jonathan Allan Sales Director, Channel 4

Daniel Creed Senior Media Strategist, Santander

Paul Frampton CEO, Havas Media Group

Tim Hussain Head of Digital, Ebiquity

Sally Silver MD , Amplifi UK

Kate Bulkley

Jonathan Allan

9:10 ^AM

TOWN HALL SERIES: D&AD Impact & Microsoft Present Innovative Technology For Good

The Lyric Theatre

D&AD Impact welcomes Haiyan Zhang, Jury president and former founding member of OpenIDEO, along with those whose lives have been changed by her work, to discuss the power of creative collaboration and technology for impact.

Zhang will share her passion for making real changes for people facing health challenges in their lives such as Cystic Fibrosis, Parkinson’s disease, cancer treatment and vision impairment. Discover “Project Fizzyo” as Vicky Coxhead, mother of two boys who suffer from Cystic Fibrosis shares her story and hear from Jude about his innovation as part of the makers revolution and how people and tech came together to provide new solutions. Get an exclusive look at projects underway at Microsoft’s innovation labs and the healthy difference AI can make to real lives.

Doors Open at 8:45 AM.

Haiyan Zhang Innovation Director, Microsoft Research Cambridge

Vicky Coxhead Mother of Aidan and Morgan

Jude Pullen Freelance Product Design Engineer

Haiyan Zhang

Vicky Coxhead

10:15 ^AM

Data & Analytics The Big Data Backlash

The Guardian Stage

When did the polls ever get it wrong? The shock results of the UK election, the EU referendum and the Trump phenomenon show that big data can result in big misunderstandings.

What lessons can adland learn from such over reliance on audience data? How do we break the bind we find ourselves in between mass reach and precision targeting?

2017 has to be the year we get a grip on our relationship with data.

Nick Hewat Commercial Director, Guardian News & Media

Ben Shimshon Founding Partner, BritainThinks

Anushka Asthana Political Editor , Guardian News & Media

Karen Crum Planning Partner, McCann London

Rebecca Burchnall Head of Audience Planning, PHD UK

Nick Hewat

Ben Shimshon

10:30 ^AM

The New TV Ecosystem

Workshop Stage

How are broadcasters adapting to changing consumer habits when watching TV? How can they monetise across devices when viewers stream video content? And is this TV? Or video? Leon Siotis moderates a panel discussion looking at the emerging ecosystem in total video.

Lee Sears Vice President, Sales, Trading & Partnerships,, Viacom International Media Networks

Rob Hodgkinson COO, TV Player

Léon Siotis Managing Director, UK & Southern Europe

Ben Williams Digital Director, The Box

Lee Sears

Rob Hodgkinson

10:45 ^AM

Crafting Mobile Video on Facebook & Instagram

NewGen Stage

We know video can move people. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. Join us to learn how the most successful brands and businesses leverage the unique mobile feed structure of Facebook and Instagram to create immersive experiences through video.
This one hour workshop will be led by Amelia Rossi, EMEA Blueprint Live Trainer.

Key takeaways include: Video for mobile feed, the power of canvas for storytelling and 360 video on mobile.

Amelia Rossi Blueprint Live Trainer, Facebook

Amelia Rossi

11:00 ^AM

Data & Analytics Moving Beyond the Cookie

The Guardian Stage

Cookies have been a great source of information, telling us the who, the when and the where of consumer behaviour. But with the imminent arrival of GDPR legislation in 2018, businesses need to think wider than the cookie.

In this session we will be looking at macro inputs and their ability to provide real world, real-time moments. Is this the future of marketing?

Richard Dunmall President, Media iQ

Celine Saturnino Chief Commercial Officer, Total Media

Jeff Misenti Managing Director of Audience, Insight and Development, News UK

Yves Schwarzbart Head of Policy & Regulatory Affairs, Internet Advertising Bureau

Alistair Maccallum Chief Executive Officer, m/Six

Richard Dunmall

Celine Saturnino

11:00 ^AM

Agency Are You Experienced?

IPA Centenary Stage

The continued rise of the experiential, sharing and data economies has been shaped by changing consumer values in which new aspirations have emerged. While we play catch up, the experiential and sharing economies are going 2.0.

Join our panel where we ask what advertising should now look like in a world where people value experiences over 'things,' and continue to seek smarter, more meaningful, personalised and trusted relationships with brands.

Julian Douglas Founder, Lucky Voice

Leila Fataar Head of Culture & Entertainment Diageo Europe, , Diageo

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

Yasmin Arrigo Head of Audience Engagement, Event Magazine

Michael Brown Managing Director , MKTG UK

Helen Marriage Independent Producer & Consultant, Artichoke

Julian Douglas

Leila Fataar

11:15 ^AM

"Ok Google, What's Next?" - Dawn of the Age of Assistance

Fast Company Stage

People are more curious than ever and are increasingly interacting with the world via myriad technologies, especially mobile. Search is moving from keyboard and touch screen keywords to voice search-enabled conversations with our phones — an ‘always- on’ machine learning-powered assistant. In the process, our relationship with tech is becoming ever more personal and intimate.

Kate Russell Journalist, reporter and author

Behshad Behzadi Distinguished Engineer, Google Assistant, Google Zurich

Matt Bush Director of Agencies, Google UK

Tracey Follows CSO, Future Laboratory

Anni Noel-Johnson Director of Customer Marketing and Analytics , Farfetch

Caroline Reynolds VP of Paid Search, iProspect

Suzie Rafla Head of Ecselis, Ecselis (Havas)

Kate Russell

Behshad Behzadi

11:30 ^AM

Bridging The Consumer Journey From TV To Digital

Workshop Stage

“Cross-screen” is TV and digital and not just desktop and mobile. From TV to personal digital devices, consumers watch their favorite shows and videos at home and on the go. As marketers, you need to know did your target audience see your ad, on what screen, and did they take action.

Come hear industry leaders answer those questions and more in a lively panel discussion about the science of cross-screen marketing.

Danni Murray Vice President - Media, Digital and Marketing Partnerships, Warner Bros. Entertainment UK

Tanya O'Sullivan Head of Airtime & Ad Operations, Channel 4

Damian Blackden Worldwide Chief Strategy Officer, Maxus

Dan Ackerman Chief Revenue Officer, Samba TV

Danni Murray

Tanya O'Sullivan

11:45 ^AM

Data & Analytics Is Data Everything?

The Guardian Stage

Most marketers recognise that they need to have control of their data. It is fundamental for the marketer to be able to find success, and to be able to measure that success. Ultimately, advertisers need to understand their consumers, which will be borne out of data. Listen as panelists discuss: Is data everything?

John Wittesaele EMEA President, Xaxis

Nigel Gilbert VP Strategic Development EMEA, AppNexus

Jon Mew CEO, IAB UK

Richard Lloyd EMEA Chief Digital Officer, Maxus

Paul Rowlinson Managing Director, [m]Platform, GroupM

Sandy Ghuman Campaign Planning and Delivery Manager, Sky

John Wittesaele

Nigel Gilbert

11:45 ^AM

Crafting Mobile Video on Facebook & Instagram

NewGen Stage

We know video can move people. But when it comes to mobile feed, grabbing someone’s attention requires new thinking for video creative. Join us to learn how the most successful brands and businesses leverage the unique mobile feed structure of Facebook and Instagram to create immersive experiences through video.
This one hour workshop will be led by Amelia Rossi, EMEA Blueprint Live Trainer.

Key takeaways include: Video for mobile feed, the power of canvas for storytelling and 360 video on mobile.

Amelia Rossi Blueprint Live Trainer, Facebook

12:30 ^PM

Data & Analytics Using Data To Increase The Creativity Quotient

The Guardian Stage

Creativity and data may seem disparate, but in fact they should both feed off of each other and inform the best way to deliver marketing messages. What does the target audience want, feel, and do? How do they interact with your product/service? Rich data can answer these questions, which in turn actually establishes the basis of a narrative informing all creative and design decisions. Need personal development? You can rely on data. Want to build user journeys? Check the data. Instinct, gut, and intuition all help with creativity, but isn’t it nice to have research and analytics to back up what you already knew? We’ll discuss the intersection of data and creativity to help attendees develop a data-driven rubric for creative thinking.

David Shing Digital Prophet, AOL

Richard Dunmall President, Media iQ

Adam Foley Commercial Strategy Director, The Guardian

Paddy Adams Exec Director, Head of Strategy, Manning Gottlieb

Cory Treffiletti CMO, Oracle Data Cloud

David Shing

1:00 ^PM

Agency Countdown with #IPASocialWorks

IPA Centenary Stage

Join Mark Earls, The Herdmeister, as he dons his best glittery jacket and presents a host of marketing and analytics luminaries as they race against the clock to try to solve the biggest issues in social media. There will be letters + numbers galore as they try to find the most meaningful metrics and processes from the anagrams, all to get a return. Using the best case law from #IPASocialWorks, our game will fight against rounds of random numbers and help solve the ultimate conundrum “How can I get more from social?”

Mark Earls Herdmeister, Herd Consultancy

Fran Cassidy Founder, Cassidy Media Partnership

Merry Baskin Founder, Baskin Shark

Elle Graham-Dixon Strategy Director and partner, BBH

Alex Pettitt Associate Head of Live and Social , Alex Live

David Gamble Founder & Creative Director, Hometown London

Scott Morrison Co-Founder, ThinkSprint

Mark Earls

Fran Cassidy

1:15 ^PM

Sports & Entertainment The Russian World Cup: How Will 2018’s Biggest Show Be Watched?

Shutterstock Stage

More and more sports fans are choosing to stay at home to watch their favourite team. This presents a host of challenges and opportunities for both broadcasters and brands. James Kirkham, from football media brand Copa90, and James Grigg, from Bleacher Report, explore the explosion of user generated commentary, documented footage and curated images that will lead brands to recognise the importance of the fans rights during, before and after the 2018 World Cup.

James Grigg Director of Global Operations, Bleacher Report

James Kirkham HEAD OF COPA90, Copa90

James Grigg

James Kirkham

1:15 ^PM

Data & Analytics Automated Audio: Safe and Sound

The Guardian Stage

Over the past few years, the surging popularity of Digital Audio has grown to become a mainstay of the media landscape. Spotify has over 100 million users, Chance The Rapper dedicated his Grammy to SoundCloud, and Milo Yiannopolous’ podcast may well have affected the outcome of the US election. The influence of Digital Audio in people’s lives is growing, and marketers are tapping into the opportunity that this presents. As a medium, it has inherited radio's effectiveness - with the added impetus of proprietary data.

Steve Wing Managing Director, UK & Nordics, Rubicon Project

Chris Forrester UK Country Manager, Spotify

Alison Moore Chief Revenue Officer, SoundCloud

Ryan Rummery Head of DAX, Digital and Mobile, Global

Adam Hancox Programmatic Director, Publicis Media

Steve Wing

Chris Forrester

1:30 ^PM

Delivering A Redefined Viewing Experience To A New Generation

Workshop Stage

Facilitated by Discovery Communications, this workshop will highlight particular ways in which the global leader in premium entertainment will bring a truly redefined viewing experience to sports fans through a differentiated type of broadcast, across all screens, employing a personalised and technologically advanced approach in never-before-seen ways. This interactive session will engage attendees through content and debate, identifying those key elements contained within Discovery’s redefinition of the viewer experience.

Viviane Paxinos VP Media & Advertising Partnerships, Discovery Networks International

Viviane Paxinos

2:00 ^PM

Data & Analytics The New Possible: The Future of Marketing Is Powered By Data

The Guardian Stage

These days, marketers want to focus on marketing to people by creating experiences rather than “impressions” and connecting more deeply with their customers. But how do you create meaningful connections in a digital world at the scale you need to succeed? The answer lies in data. Through this session, learn about how unlocking the value of data will drive forward the “new possible” in digital marketing.

Cory Treffiletti CMO, Oracle Data Cloud

Cory Treffiletti

2:15 ^PM

The Power of In-App Advertising

Fast Company Stage

Consumers are spending more time in mobile apps than ever before and video is accounting for much of its growth. To capitalise on the opportunity, advertisers and app developers must work together to deliver engaging experiences that connect brands to the right people. Join Yoav Arnstein, Head of EMEA for Facebook’s Publisher Solutions, and senior industry leaders, as they explain how to optimise the experience for all sides and lead with video.

Yoav Arnstein Head of Facebook Publisher Solutions in EMEA, Facebook

Hannah Buitekant Commercial Director, Mail Online

Renée Mellow Head of Paid Social, Worldwide, MediaCom

Yoav Arnstein

Hannah Buitekant

2:45 ^PM

Data & Analytics Can Machines Predict When You Will Fall In Love?

The Guardian Stage

Everyone is trying to find the holy grail of when and how to use algorithms and data. Join AOL’s Commercial Director, Gavin Johnson who will engage with leading experts on how we predict and define moments in people’s life journeys and if algorithms can ultimately predict emotional responses, like falling in love.

Gavin Johnson Commercial Director, AOL UK

Jim Hodgkins Managing Director, Agencies and Platforms UK, Nielsen.

Christina Marshall Senior Media Manager, Vodafone

Sarah Kenny Data Director, MEC

Gavin Johnson

Jim Hodgkins

3:00 ^PM

Agency 1-1 Marketing in the Age of Intelligence

IPA Centenary Stage

When was the last time you had a conversation with a brand like a friend? You simply don’t. You have highs and lows. And in most cases, they’re few and far between. But with the emerging creative canvas of Machine Learning, Artificial Intelligence, Natural Language Processing, AR and VR there has never been greater opportunity for a brand to genuinely achieve a 1-to-1 relationship with someone.

This talk will explore how recent R/GA innovations such as the award-winning
Nike On Demand service, Unilever’s Little Brush Big Brush Facebook chatbot and The Cosmopolitan’s newest concierge ‘Rose’ are enabling consumers to have conversations with new friends.

Alex Wills Executive Director of Content, R/GA

Alex Wills

3:15 ^PM

Renaissance: A New Creative Value System

Fast Company Stage

The modern world is powered by technology and data, which in turn is reshaping culture and commerce. For the creative process, this is both liberating and confining, but the real driving force of the digital economy comes down to ideas. To fully unlock the power of ideas, we need a 21st Century Renaissance that collides art and science to bring about a new creative value system.

Tracy De Groose CEO, UK & Ireland, Dentsu Aegis Network

Ali Hanan Founder & Creative Director, Creative Equals

Alex Miller Creative Director of VICE UK, Vice

Dave Birss Founder, Editor & Human, OpenForIdeas.org

Mikela Eskenazi Brand Partnerships Director EMEA, Blippar

Tracy De Groose

Ali Hanan

3:30 ^PM

Data & Analytics Was Hillary ‘Trumped’ By Weak Strategy Or Strong Data?

The Guardian Stage

The 2016 US election was the most contentious, poisonous and surprising the world has ever witnessed. No one really believed Trump would win, not even him. But he did! How exactly did Trump beat Hillary to become the 45th POTUS? Was it a better communications strategy and execution? How important was data? Were darker forces at play? Industry experts will debate and discuss the communications strategy that put 'The Donald' in the White House and ask what this might mean for 2017 elections in France, Germany and elsewhere.

Chris Binns Joint Chief Strategy Officer, MediaCom

Paul Springer Associate Dean, External Development, UEL

Alex Steer CSO, Maxus Global

David Wilkinson Lead Data Scientist, Cambridge Analytica

Craig Tuck Managing Director, UK, RadiumOne

Chris Binns

Paul Springer

3:30 ^PM

Mobile Cheetah Mobile Mixer

Workshop Stage

Date: March 21st, 2017
Time: 15:30 ~ 17:30
Venue: Picturehouse Central, Stage 7 (Level 4)

15:30 Reception
16:00 Welcome Speech by Morden Chen, General Manager of APAC Ad Sales, Cheetah Mobile
16:10 Cheetah Ads Intro by Michael Murray, Director of Ad Sales, Cheetah Mobile
16:20 Raffle
16:30 Networking

4:15 ^PM

Data & Analytics Marketing To Emotions: The Humanity In The Data

The Guardian Stage

We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. There’s no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Emotion and data — can marketers have it both ways? Learn how brands and agencies are using data and tech while still developing, telling and marketing meaningful messages to the consumer.

Scott Allen CMO UK, Microsoft

Shula Sinclair Global Strategy Partner, MEC

David Burnand Director of Enterprise Marketing EMEA, Adobe

Rich Harris GVP, Oracle Data Cloud

Jay Sears SVP, Media Solutions, Mastercard

Scott Allen

Shula Sinclair

4:15 ^PM

Marketing to the Future: A CMO’s roadmap to Digital Transformation

Fast Company Stage

CMOs in the age of digital transformation have revenue accountability and a seat at the boardroom table. How are we building customer centric organisations, using the intelligent cloud and what does marketing AI mean? Top marketers from Microsoft and Adobe explore our changing roles as marketers and whether the digital transformation that got us here can equip us to succeed.

Grad Conn GM and CMO, Microsoft

Simon Morris Senior Director, Campaign Marketing, Consumer and SMB, Adobe

Grad Conn

Simon Morris

5:00 ^PM

Data & Analytics Measuring Up

The Guardian Stage

With the wealth of technology leveraging the increased availability of audience and consumer data to enhance targeting, it is the dawn of a new era when it comes to measuring the effectiveness of advertising spend. Now marketers are discovering new solutions and approaches to measure the effectiveness of a modern advertising campaign. Come engage in a panel discussion with leaders in audience measurement as they explore both the opportunities and the challenges in today's data ecosystem.

Jane Christian Head of Business Science, MediaCom

Terrie Brennan EVP/General Manager, Advertiser Solutions, Nielsen

Tony Evans Director of Marketing Science EMEA, Facebook

Jasper Jackson Assistant Media Editor, Guardian News & Media

Jane Christian

Terrie Brennan

10:00 ^AM

Native Ad Forum Sharethrough Native Ad Forum

Shutterstock Stage

Returning to Advertising Week Europe for the third consecutive year, the Native Ad Forum from Sharethrough provides insight from a number of key industry thought leaders through the eyes of both brand marketers and publishers. We will host a series of talks and panels to interrogate how Native has matured and what the future holds.

10:00AM - OPENING REMARKS

Ally Stuart Regional Director, EMEA, Sharethrough

10:05AM - KEYNOTE "WHY NATIVE IS THE ONLY VIABLE OPTION FOR MOBILE"

Patrick Keane President, Sharethrough

10:25AM - ADVERTISER LIGHTNING TALKS: THE ATTENTION ECONOMY

Luke Barnes SVP & Commercial Director, VICE

Alistair Shrimpton EMEA Director of Development, Match Group

Daniel Fisher Managing Director, Playbuzz

Jourdan Loffredo EMEA Director, MOAT

11:10AM - ADVERTISER PANEL “THE CONVERGENCE OF PROGRAMMATIC AND NATIVE”

Michael Mullaney Director of Audience & Programmatic, UK, Yahoo

Mike Gaffney CRO, Sharethrough

Dan Larden Global Strategic Partnerships Director, Infectious Media

James Patterson GM UK, The Trade Desk

Celine Saturnino Chief Commercial Officer, Total Media

11:50AM - PUBLISHER LIGHTNING TALKS: IS THE AD FUNDED INTERNET SUSTAINABLE?

Tom Davis CMO, Forbes

Faisal Karmali Business Ops Director, CNN International

Jonathan Kitchen Head of Sales, LADbible Group

12:30PM - PUBLISHER PANEL “FRENEMIES WITH BENEFITS - ARE PLATFORMS A THREAT TO PUBLISHERS?”

Ben Putley Strategic Partner Director, Sharethrough

Tia Castagno Global Head of Innovation & Content, Vizeum

Lauren Dick Head of Emerging Platforms, Mail Online

Oliver Lewis Director of Digital Strategy, News UK

Alicia Navarro CEO & Co-Founder, Skimlinks

Ally Stuart

Patrick Keane

10:15 ^AM

Video Thinking About Video In A Visual Future

The Guardian Stage

Think about Trump and the uniquely visual nature of his presidency. Now imagine reporting on him without the power of video to speak truth to power.

With a growing economy of inventory to play with, including virtual reality, branded content, live video and long form documentaries, how can brands unlock new ways of telling stories. How is video shaping our future?

Christian Bennett Executive editor for visual journalism , The Guardian

Adam Harris Director of Custom Solutions Europe, Twitch

Adam Foley Commercial Strategy Director, The Guardian

Ben Kerr Chief Strategy Officer, Somethin' Else

Louise Brown Product Manager, Wellcome Education

Christian Bennett

Adam Harris

10:30 ^AM

Artificial Intelligence For Real Understanding

Workshop Stage

Learn all you need to know about Artificial Intelligence. Watch a talk that features real AI to demonstrate a use case and then breakout into groups to ideate how your team can use AI for your brand. At the end, you'll leave with a basic sketch and, time permitting, a prototype.

Vince Lynch CEO, IV.AI

John Martin CTO , IV.AI

Neil Stubbings MD Europe, IV.AI

Vince Lynch

John Martin

11:00 ^AM

Video Accessing The Digital Future (and Present) of Live Sports Video

The Guardian Stage

Discovery-owned Eurosport, the number one sport destination in Europe and BAMTech, a leading technology services and video streaming company owned by MLBAM, The Walt Disney Company and the National Hockey League, have joined forces to supercharge the Eurosport Player, which will over the course of 2017 bring BAMTech's proprietary tech to other European content partners through a new venture (BAMTech Europe). Featuring its vast array of content rights, Eurosport Player, the only pan-European platform that provides a uniquely personalised approach will bring fans the most expansive access to live action at every touch point - anytime, anywhere via over-the-top platforms. The two companies will be joined by a special guest panelist for a thought-provoking discussion on the state of streaming.

Rowan Cheshire Freestyle Skier , Team GB

Arjun Kharpal Tech Correspondent, CNBC

Jeffrey Volk SVP, Business Development, MLB Advanced Media

Ralph Rivera MD, Eurosport Digital

Rowan Cheshire

Arjun Kharpal

11:15 ^AM

Bossin' It: Get Gaming Or Get Played

Fast Company Stage

Believing video games are just for geeks is a cliché that’s decades past its sell-by date. Video gaming is a big business. The industry makes more money than Hollywood, and today, it’s a driving force behind mainstream fashion, film, music, celebrity, and sport.

Rick Edwards Presenter of BBC3’s Free Speech, and author of ‘None of The Above’.

Kieran Long Keeper of the Design, Architecture & Digital Department, V&A Museum

Jo Twist CEO, UKIE

Hollie Bennett Community Manager, Sony

George Panayotopoulos Global Gaming Content & Partnerships, YouTube

Rick Edwards

Kieran Long

11:30 ^AM

Sound And Colour

Workshop Stage

A short journey from darkness to enlightenment on the true power of sound and radio – the original 'Virtual Reality' medium. How sound adds colour to our lives, thoughts, memories, feelings and the multiplier effect that can have on your ROI in the digital age. Session features a special performance by the Beatbox Collective.

John-Paul Hughes Group Creative Director, Bauer City Network, Bauer Media

The Beatbox Collective , 5th Element Agency

John-Paul Hughes

The Beatbox Collective

11:45 ^AM

Video Telling Stories Across Screens

The Guardian Stage

Humans are hard wired to understand the world through stories. Give a lecture and people are tacitly engaged – tell a great story and they’re riveted. But what happens when we complicate the way we tell our stories and deliver our messages? As more screens are continually introduced into the media and video space, telling effective stories becomes increasingly more difficult. Many say that to deliver better advertising, particularly in the video world, we need to view the ecosystem through a single lens. Listen as experts discuss why the most effective advertising, and storytelling, is that which has a unified, holistic approach, as opposed to one that only solves one part of the equation.

Matt Cory Commercial Director of Spark Solutions, The Telegraph

Jana Eisenstein Managing Director EMEA, Videology

Claudia de Wolff Director, Creative Content & Programming, Vevo UK

Simon London Head of Video, Shortlist

Michael Vromans Creative Director, DPDK

Matt Cory

Jana Eisenstein

12:30 ^PM

Video The Future of Content: Community, Circulation & Classy Trainers

The Guardian Stage

Content is changing. We're moving away from the old model of traditional news brands distributing editorial content through their formal channels. We're evolving into a world of circulation where consumers and platforms move news and content around. We now have young influencers producing content — such as photographs of new trainers gaining thousands of likes and comments - alongside news brands sharing content with other news brands and platforms to gain reach.

Nigel Clarkson MD and Commercial Director, Yahoo UK

Sue Unerman Chief Transformation Officer , MediaCom

Nicholas Petche Editor-in-chief, Yahoo UK

Louise Rumball Founder, Chapter Three

Nigel Clarkson

Sue Unerman

12:30 ^PM

Digital Darwinism: Survival Of The Cutest

Workshop Stage

With CGI now so sophisticated consumers are unable to distinguish between real and unreal. Hear Oscar winning VFX studio, MPC reveal their biggest secrets in character animation. Using case studies including record breaking John Lewis ‘Buster the Boxer’ animated Christmas campaign and The Jungle Book - both pushing creativity and VFX to new limits - Creative Director Diarmid Harrison-Murray provides fascinating insights into the creative methodology involved in making photorealistic creatures.

Diarmid Harrison-Murray Creative Director, MPC

Diarmid Harrison-Murray

1:00 ^PM

Agency Whatever Happened To The Likely Lads? The Future Face of Marketing to Men

IPA Centenary Stage

Our stellar panel will discuss how marketing to men has evolved and where they see it heading. Time Inc's Mark Frith will be joined by David Gandy, the world's most iconic male model; Robin Wight, legendary copywriter and president of The Engine Group; Time Inc. UK's CEO Marcus Rich; Jonathan Durden, co-founder of PHD Media and in recent years, of Below the Belt men's grooming products. The expertise and very opinionated reputation of this panel makes it a session you won't want to miss.

Mark Frith Editor-in-Chief Look & Now magazine, Time Inc. UK

David Gandy Model, Designer, Philanthropist

Jonathan Durden Founder, BTB Grooming

Robin Wight President, Engine

Marcus Rich CEO, TIME Inc. UK

Mark Frith

David Gandy

1:15 ^PM

Video The Power Of Visibility: Equality In The Age Of YouTube

The Guardian Stage

One of the most powerful tools we have in protecting marginalised communities and promoting equality for all is visibility and representation. That’s what makes the work of Rose Ellen Dix and Rosie Spaughton (“Rose and Rosie” on YouTube) so integral to the LGBTQ community, and to social change agents at large. Together they are fearless in discussing often difficult subjects – from sexuality to discrimination and more.

Rose Ellen Dix Co-Creator, Rose Ellen Dix

Nick Farnhill CEO & Co-Founder, POKE

Rosie Spaughton Co-Creator, Rose Ellen Dix

Rose Ellen Dix

Nick Farnhill

2:00 ^PM

Video B2B Masterclass: How Do The World’s CEOs Consume & Share Videos?

The Guardian Stage

As a client you’ve spent time and money producing great video content, and as an agency you are tasked with ensuring reach and amplification. But how do you ensure your video reaches senior business decision makers? Ros Shaw from Alpha Grid will share learnings from a new research piece into the habits of B2B users and how best to reach them.

Roslyn Shaw Managing Director, Alpha Grid

Enzo Diliberto Global Insight Director, Financial Times

Kayode Josiah Head of Commercial Development, Video & Audio, Financial Times

Roslyn Shaw

Enzo Diliberto

2:15 ^PM

In The Moment Storytelling

Fast Company Stage

The way that people communicate has undergone a seismic shift – from text to visual, from staged to in the moment. Instagram has been at the heart of this shift, and as a platform, has evolved more in the last year than in the previous five years combined. Join Amy Cole, Instagram's Director of Brand Development alongside senior industry leaders and Instagram influencers to discuss the evolution and potential of storytelling in 2017.

Amy Cole Head of Brand Development, EMEA, Instagram

Leila Thabet Global Director of Content & Engagement , ASOS

Tony Davidson Executive Creative Director, W+K London

Adam Bracegirdle Creative Director, VICE, UK

Amy Cole

Leila Thabet

2:45 ^PM

Video Virtual Reality + Branded Content

The Guardian Stage

Use of VR by publishers and brands is growing at an exponential pace, but what happens when the two intersect? This session looks at how VR is being used for branded content, what’s worked so far and what the future holds for immersive video storytelling.

Nina dos Santos Europe Editor, CNNMoney

Dan Calladine Head of Media Futures, Carat

James Hunt VP, Create, CNN International Commercial

Chris Cardew Head of Strategy, Mindshare

Tarif Sayed Head of VR Technologies, Nokia

Nina dos Santos

Dan Calladine

2:45 ^PM

Marketer's Innovation Emotional Intelligence: The Next Data-Driven Revolution In Marketing

Shutterstock Stage

Imagine a world where you could truly understand your brand’s emotional benefits, measure them at scale, generate the same feelings across all touch points & address the ‘so what’ by mapping them back to underlying consumer trends. Foresight Factory and Sensum are pioneering new capability, by blending predictive trends data with non-conscious implicit testing to quantify the emotional intelligence of brands. Join us as we present & discuss the findings of our ground-breaking analysis of Emotionally Intelligent brands.

Meabh Quoirin CEO & Co-Owner, Foresight Factory (Formerly Future Foundation)

Nicolas Coat Brand Intelligence, Nissan Europe

Gawain Morrison CEO & Co-Founder, Sensum

Andrew O'Sullivan Head of Marketing, Casall

Aaron McGrath Sales Director, Bing Ads, UK, Microsoft

Meabh Quoirin

Nicolas Coat

3:00 ^PM

Agency Can Robots Crash The Creative Party?

IPA Centenary Stage

Forget Mad Men vs. Math Men – it’s now Mad Men vs. The Machines.
Forward-thinking creative agencies are beginning to investigate how they work with A.I., following the lead set by media agencies. But where does real potential lie and how much will creative agencies have to change? Is A.I. going to fundamentally transform the DNA of how they operate and mean the end of capturing ‘lightning in a bottle’? What skill sets will the ECD of the future need or are they redundant?

Pete Conolly Creative Director, MPC Creative

Jon Goulding Founding Partner, Atomic London

Branwell Johnson Director of Content, Propeller PR

Henrik Busch UK Managing Partner, Blackwood Seven

Jon Carney Chief Digital Officer, McCann Worldgroup

Pete Conolly

Jon Goulding

3:30 ^PM

Video The New World Of Video

The Guardian Stage

Everybody knows that digital video has been all the rage for a while now, but as professional creators look to streaming services to distribute their content, should they be concerned about generating revenue through advertising? Are we training new generations of video viewers to watch without brand messages? After all, streaming services are now offering higher subscription fees to eliminate advertising. Will that make digital video consumers hostile to pre-roll, in-stream banners and the like? What will that mean to the YouTube’s, Vimeo’s, and Facebook Live’s of the world? Panelists discuss the new world of video and how streaming services are changing the game for advertisers and viewers alike.

Katie Deighton Video Reporter & Researcher, The Drum

Anna Bateson VP, Platforms & Partnerships, Guardian News & Media

Ed Couchman Head of Agency Relations UK, Facebook

Steve Ford VP Sales Europe, Twitch

Katie Deighton

Anna Bateson

3:30 ^PM

Connected Data For Business Transformation

Workshop Stage

Companies have a wealth of data at their fingertips (Ad-server, Website, CRM) and by combining this data, it's possible to not only run advanced programmatic strategies but to also make transformative business decisions. In this session we will be looking at the techniques involved along the journey to business growth.

Paul Silver Chief Operating Officer, Media iQ

Ruth Zohrer Head of Programmatic Marketing , Mindshare

Dominic Grounsell Global Digital Marketing Director, Travelex

Catherine Newman Chief Marketing Officer, The Times & Sunday Times

Danny Hopwood EVP Programmatic EMEA, Publicis Media - PMX

Ruth Zohrer

4:15 ^PM

Video The BAME Game

The Guardian Stage

Join Poorna Bell, The Huffington Post UK Executive Editor and Global Lifestyle Head, who will engage in a lively debate to help our industry understand how to create content and engage with different communities without the clichés.

Poorna Bell Executive Editor & Global Lifestyle Editor, Huffington Post UK

Sheetal Parmar Journalist, BBC

Gemma Charles Acting UK Editor, Campaign

Kate Dale Strategic Lead: Brand and Digital, Sports England

Poorna Bell

Sheetal Parmar

4:30 ^PM

Take Control Of Your Mobile Engagement Strategy

Workshop Stage

While social media is vital for reaching huge audiences, the platform owners will always dictate the terms of business and leave you fighting for attention amid a sea of other brands. Find out how you can take control and create your own branded platform for engaging with your consumers directly on a daily basis and tap into that habitual behaviour that mobile does so well.

Jonny Kaldor Founder, Pugpig

Jonny Kaldor

5:00 ^PM

Video Did Audio Kill The Video Star?

The Guardian Stage

One of the most cost-effective multi-media tactics on the market, audio storytelling is finally coming of age with more measurement standardisation and efficient ways for brands to engage. In addition, the universal language of music has been drawing brands to streaming services to serve up not only unique playlists but also hard to reach audiences. So, how can you work with streaming services to bond customers to your brand? And is audio reaching the level of video for marketers? We’ll show you when, where, and how to use audio to serve your audience an audible experience that makes a difference.

Richard Shea Co-Founder, Shea Communications & Tailgating Institute

Jed Hallam Managing Partner, Mindshare

Les Hollander Global Head of Audio Monetization, Spotify

Grace Letley Strategic Innovation Director, Vizeum

Tony Moorey Content Director, Magic & Absolute Radio

Richard Shea

Jed Hallam

5:00 ^PM

Marketer's Innovation The Penetration Game: How Over-Performers Achieve Personalisation At Scale

Shutterstock Stage

Everyone is talking about winning through personalisation at scale but who is actually achieving it? A recent study among senior marketers looked at the challenges in creating customer-centric ecosystems and outlined how over-performers are getting that all important single, unified view of their consumers by connecting the dots between how they shop, consume and engage with their brand. Learn about the six essential components required and hear how two brands are prioritising activities and leveraging data to drive growth.

Paul McGowan CMO, Kantar Added Value

Paul Smith Head of Marketing Planning, Research & Effectiveness, RBS

Flemming Thygesen Global Integrated Insight Leader , IKEA

Tim Warner VP, Insights & Analytics Europe & Global Innovation Practice, PepsiCo

Paul McGowan

Paul Smith

5:15 ^PM

It's Time To Play TV - Gaming Meets TV & Brands Go Virtual

Fast Company Stage

Discover the future of interactive TV and brand engagement with the creators and sponsors of 'Lost In Time', set to launch in Norway the week following AWE.

Rory O'Neill Vice President Brand & Product Marketing , Samsung Electronics

Alexander Solberg Brand and Marketing Manager, Telia Company

Halvor Vislie Chief Operating Officer, The Future Group

Thomas Aass Vice President of Business Development , Discovery Networks

Samantha Glynne VP Branded Entertainment , FremantleMedia

Rory O'Neill

Alexander Solberg

8:00 ^AM

RadiumOne Leadership Breakfast: Moneyball Rugby

Ronnie Scott's Jazz Club

How far is data fueling rugby's revolution?

From drones on the training pitch to wearable technology on match days, from social media to Apps, from data science to Artificial Intelligence the pace of change in the sport is relentless.

RadiumOne brings back the UK's leading female broadcaster, Gabby Logan, to ask a panel of rugby experts including England flanker, James Haskell, and British & Irish Lions sponsor, EY, what difference data is making on the field, in the stands and in the boardroom.

Gabby Logan TV Presenter

James Haskell England Rugby Player

Laurence Buchanan Partner | Head of Digital EMEIA Advisory, EY

Gabby Logan

James Haskell

10:15 ^AM

Mar Tech If advertising is funding terror, what should we do differently?

The Guardian Stage

TV, radio, print media – all held accountable by industry standards that maintain quality and counteract fraud. Why not digital advertising? As brands become national news for the wrong reasons, marketing budgets end up in the wrong pockets and programmatic is scapegoated as the culprit. We ask how we got into this mess, and how we clean it up. If the future of all advertising is programmatic, surely now is the time to act. Is industry self regulation the answer? What would a digital advertising code of conduct look like?

Hamish Nicklin CRO, Guardian News & Media

Anthony Katsur President, Sonobi

Chris Clarke Chief Creative Officer, DigitasLBi

Mark Finney Director of Media & Advertising, ISBA

Laura Jordan-Bambach Creative Partner, Mr President

Hamish Nicklin

Anthony Katsur

11:00 ^AM

Mar Tech We’re Humans Not Users: Living In A Digital World

The Guardian Stage

Digital technology crept into our lives over the last 20 years and has entrenched so deeply, that it has completely redesigned how we communicate with each other. So much so, that this year, the majority of UK media spend will be digital and last year, almost half of 18-24 year olds were more willing to give up booze for a year than their smartphone. You've got to hand it to digital, it’s got our attention, but how does it make us feel?

Jon Mew CEO, IAB UK

Pete Trainor Director of Human Centred Design , Nexus Design

Jon Mew

Pete Trainor

11:45 ^AM

Mar Tech The Next Era Of Programmatic

The Guardian Stage

Programmatic has fundamentally changed the face of advertising. Today, most online ads are traded programmatically, but more and more media companies and agencies are beginning to explore ways to sell traditional media in a similar way, which will likely include TV spots and OOH ads. Digital firms now have made programmatic a major cause, and programmatic is here and part of the marketing day-to-day. But the question remains, what will the next era of programmatic look like? As more and more marketing spend will be directed toward programmatic, what will this mean for business? Panelists look to the future and address the industry’s biggest tech-driven challenges and opportunities.

Gavin Johnson Commercial Director, AOL UK

Andy Chandler VP EMEA, Tapjoy

Justin Cochrane CEO, UK, Clear Channel

Kristoffer Ewald Chief Innovation Officer, NetBooster Group

Paul Silver Chief Operating Officer, Media iQ

Andy Chandler

12:15 ^PM

Daily Debate: Keep It Real

Fast Company Stage

Screens are better than paper; digital is better than print; virtual reality is more real than reality.

Kerin O'Connor Chief Executive, The Week

Greg Williams Executive Editor , Wired UK

Natasha Christie-Miller Divisional CEO, Ascential Plc

Andrew Rolf Senior digital transformation and business change executive, Cursive Consulting

Paul McNamee UK Editor, The Big Issue

Kerin O'Connor

Greg Williams

12:30 ^PM

Mar Tech Reversing Lost Dollars: A Discussion On Digital Ad Fraud & Industry Gatekeepers

The Guardian Stage

Digital Content Next CEO Jason Kint will lead marketers and publishers in a conversation on bringing dollars back to digital advertising, all while counteracting the breadth and depth of Google and Facebook. The panel will dive into how to best mobilise the industry – from the creation of emerging advertising exchange platforms to re-establishing trust in the ecosystem – in an effort to hedge against industry dominance and keep the consumer experience at the core.

Jason Kint CEO, Digital Content Next

Hamish Nicklin CRO, Guardian News & Media

Jon Slade Chief Commercial Officer, Financial Times

Michele Morelli Vice President, Business & Consumer Marketing , AOL

Jason Kint

12:45 ^PM

Storytelling Cosmopolitan Presents: The Future Of Tech & The Millennial Consumer

Shutterstock Stage

The last five years has seen a technology explosion that’s shaped the way we date, chat, cook and shop. But what if we’ve only just scratched the surface of what’s possible? And what does the future hold for the next technological frontier? More importantly, how will millennials - that burgeoning consumer class – shape the conversation? Cosmopolitan UK editor, Farrah Storr, sits down with leading industry founders to discuss just that. Expect virtual reality, artificial intelligence, dating apps, e-commerce and more.

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Robyn Exton CEO, Her

Daniel Murray Co-Founder, Grabble

Devika Wood Co-Founder, Vida

Robyn Exton

1:15 ^PM

Mar Tech The Sweet Science of Data that Packs a Punch

The Guardian Stage

Brands are fighting hard to understand the customer journey and make a powerful impression. Stepping into the ring with more data means more opportunities. But in an era when we have greater access to data than ever before, what can marketers do to win the prize with knock out insights?

Paul Coffey Director, Platforms & Display, Go To Market EMEA, Google

Jayne Potter Group Marketing Manager - media & programmatic, Northern Europe, Johnson & Johnson

Paul Coffey

Jayne Potter

2:00 ^PM

Mar Tech Realising The Human Potential: Technology’s Cognitive Capabilities

The Guardian Stage

Ravleen Beeston, UK Head of Sales at Microsoft, in conversation with partners, explores the future of emotionally in tune technology.

Ravleen Beeston Head of Sales, Bing UK, Microsoft

Ravleen Beeston

2:15 ^PM

Storytelling I Think That Worked: Measuring The Success Of Content Marketing

Shutterstock Stage

Content marketing will account for 64% of paid media on mobile by 2020, but we have still failed to create a consistent measurement of success within the industry. We will discuss how best to work together to create a measurement that can provide value for clients, agencies and content creators.

Lucy Marchington Head of Marketing, FT², Financial Times

Stephen Millar Business Director, Mindshare

Dale Lovell UK MD & CDO, Adyoulike

Jess Davies Uk Editor, Digiday

Lucy Marchington

Stephen Millar

2:30 ^PM

Data and The Customer Journey

Workshop Stage

Understanding and Influencing Fast-changing Online Behaviour.

Zillah Byng-Thorne Chief Executive, Future Plc

Marc Chacksfield Global Managing Editor, TechRadar, Future Plc

Isabelle Baas Managing Partner - Digital, Starcom MediaVest Group London

Adam Gilsenan Director of Agency Sales, Future plc

Steven Woodgate Surface & HoloLens Marketing Manager at Microsoft, Microsoft

Zillah Byng-Thorne

Marc Chacksfield

2:45 ^PM

Mar Tech Emotion: Is Programmatic Taking The Crucial X Factor Out Of Advertising?

The Guardian Stage

By 2018, close to 80% of marketing spend will be programmatic, the Internet Advertising Bureau estimates. There’s no dispute that algorithmic purchases improve ROI and aid in more efficient spend, but are we forfeiting connecting with our audiences in a visceral way because of our relentless drive towards automation and efficiency? Have we lost the focus on effectiveness? We know that emotive content and messages work best, as all studies on virality point to that fact. Since people feel first and think second, emotion is what stands out from the clutter and is remembered most. Emotion and programmatic buying – can marketers have it both ways? We’ll discuss how brands and agencies are using programmatic while still developing meaningful messages.

Dora Michail Managing Director, Digital, The Telegraph

Marco Bertozzi VP of Sales, Europe , Spotify

Cadi Jones Commercial Innovation Director, Clear Channel Outdoor

Ruth Zohrer Head of Programmatic Marketing , Mindshare

Dora Michail

Marco Bertozzi

3:30 ^PM

Creative Trends Influencing Advertising In 2017

Workshop Stage

Leveraging billions of customer searches and download behaviour, Shutterstock forecasts the creative trends set to influence creative direction and design aesthetics across images, video and music. Discover the global trends of white texture and head-up display, as well as a mix of old and new styles that will feature prominently in advertising, film and media in 2017.

Kashem Miah Director, Social Media & Content Marketing, Shutterstock

Becky Power Creative Director, Mindshare

Andy Fowler Founder & ECD, Brothers and Sisters

Garrett Reil Creative Director , Industry Branding

Kashem Miah

Becky Power

4:15 ^PM

Mar Tech The Elusive Attribution Model

The Guardian Stage

"An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths,” according to Google. However, often times an attribution model isn’t the measurement of value created, but instead is an educated assumption.

Hear from the key players on the current market and the next step to truly grasping ROI.

Gideon Spanier Head of Media, Campaign & Media Week

Oliver Borm Advanced Performance Lead, Northern & Central Europe, Google

Elliott Clayton VP Media UK, Conversant Media

Alex Timbs Head of Data & Attribution, AOL International

Gideon Spanier

Oliver Borm

5:15 ^PM

Storytelling Take A Walk With Us... In Space: BBC Home – A Virtual Space Walk

Shutterstock Stage

Have you ever wanted to walk in space? Now you can. The BBC wanted to encourage the public’s interest in space. Home – A Virtual Space Walk accomplishes that objective by putting the viewer at the center of the story, while taking them on an emotional journey with heart stopping content. Hear how the team at Rewind collaborated with multiple BBC divisions to deliver this immersive award winning experience
Tom and Oliver will discuss with Julie the business, creative, and marketing strategies and lessons learned.

Julie Kantrowitz Co-Founder , All Good Partners

Tom Burton Interactive and Technology Lead, BBC Studios/Digital Storytelling Team

Sol Rogers Founder & CEO , Rewind

Julie Kantrowitz

Tom Burton

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Kensington Palace

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