Events: Europe 2017 | Calendar / Advertising Week

9:10 ^AM

TOWN HALL SERIES: Business Without Borders

The Lyric Theatre

Join Nicola and esteemed panelists discussing how we can ensure British business continues to punch above its weight on the global stage. And the role that the creative industries can play in this.

Nicola Mendelsohn CBE VP EMEA, Facebook

Carolyn Fairbairn Director General, CBI

Riccardo Zacconi CEO, King

Josh Berger CBE President & Managing Director , Warner Bros. UK, Ireland & Spain

Nicola Mendelsohn CBE

Carolyn Fairbairn

10:00 ^AM

Agency Agency Debate: Fast forward into the future

IPA Centenary Stage

The IPA recently celebrated its centenary with a Festival looking back over 100 years of advertising. Today in this illuminating panel session, IPA Director General - Paul Bainsfair leads a discussion on what lies ahead for agencies. What can the past teach us about how we can continue to communicate key messages that create cut-through for our brands in a world powered by AI and machine learning? How can agencies ensure they continue to stay ahead of curve? What will make the agency of the future fit for purpose?

Paul Bainsfair Director General, IPA

Zaid Al-Zaidy CEO and Partner, Above + Beyond

Nick Baughan CEO, Maxus UK

Jessica Burley CEO, m/SIX

Nigel Gwilliam Consultant Head of Digital & Emerging Technology, IPA

Sophie Maunder-Allan CEO, VCCPme

Paul Bainsfair

Zaid Al-Zaidy

10:15 ^AM

The Chairman's Desk

Fast Company Stage

CNNMoney Editor Nina dos Santos sits down with Interpublic Chairman and CEO, Michael Roth, to examine the landscape agencies and brands face in earning consumer trust. Followed by an all-star roundtable on the media, Trump and Brexit, and what it all means for ad tech, creative industry, marketers and the media.

Nina dos Santos Europe Editor, CNNMoney

Michael Roth Chairman & CEO, Interpublic Group

Henry Mance Political Correspondent, FT

Claire Zillman Senior Writer, Fortune

Nina dos Santos

Michael Roth

10:15 ^AM

Leadership CNBC View From The Top

Shutterstock Stage

The modern definition of leadership continues to evolve in today’s industry landscape. Now, the best leaders are those who look at the big picture, those who balance monetisation with vision and purpose, and those who work to win over the heads, hearts and minds of their workforce. The most beloved companies inspire employees to come aboard to be a part of something greater than the bottom line, and this sustainable leadership style pays a myriad of dividends. Hear insights from the top and steps that you can take to helm your company to continued success.

Carolin Roth Anchor, CNBC

Mark Eaves Founder, Gravity Road

Rachel Forde CEO, Mediavest

Paul Frampton CEO, Havas Media Group

Karen Stacey CEO, Digital Cinema Media

Carolin Roth

Mark Eaves

11:00 ^AM

Leadership Risky Business? The Art Of Reinvention

Shutterstock Stage

A 2017 study from The Lighthouse Company highlights a staggering 39% of industry leaders have recently considered reinventing themselves professionally in a new sector. Join Lighthouse founder Kathleen Saxton and three individuals who have shown the courage, tenacity and ambition required to take such a career-changing leap of faith: Anna Jones (former CEO of Hearst UK, now founder of AllBright), Kate Thornton (former TV presenter, now founder of TBSeen) and Rev. Richard Coles (ex-Communard turned vicar).

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Anna Jones Co-Founder, AllBright

Reverend Richard Coles Vicar of Finedon, The Church of England

Kate Thornton Founder & Editor-in-Chief, TBSeen

Kathleen Saxton

Anna Jones

11:45 ^AM

Leadership Campaign Media Roundtable

Shutterstock Stage

Media is in the midst of a creative renaissance. Like the walls of Jericho, technology and evolving consumer behaviour have crumbled the walls which once stood between creative and media. Success today is derived from thinking and acting different. Insiders look at digital delivery; the evolution of newspapers & magazines and what it means for brands and how public opinion is shaped; the democratisation of content production, who’s hot, and what’s next.

Gideon Spanier Head of Media, Campaign & Media Week

Catherine Becker CEO, VCCP

Jason Gonsalves CEO, Mcgarrybowen

Nick Hurrell CEO, George & Dragon

Iain Jacob CEO EMEA, Publicis Media

Gideon Spanier

Catherine Becker

12:00 ^PM

Agency Navigating The New Abnormal: A Brand Survival Kit In A World Of Fake News

IPA Centenary Stage

The media environment that brands have to operate in has transformed. Ever-evolving technology and platforms have altered human behaviour. Content is discovered and shared in shorter cycles, necessitating new formats. Trust in media and brands is at an all-time low and the emergence of the fake news phenomenon has ushered in a whole new set of challenges for us all. Our panel will discuss the ways in which companies and organisations can prepare and equip for their brand to be seen and to thrive in this new world.

Danny Whatmough Head of Social, EMEA, Weber Shandwick

Vivian Schiller Editor-in-Chief, Weber Shandwick

James Montgomery Director, Digital Development, BBC News

Jim Waterson Politics Editor, UK, BuzzFeed

Danny Whatmough

Vivian Schiller

12:15 ^PM

Daily Debate: Never Trust The Press

Fast Company Stage

It’s not just fake news and the spread of social media that have led us to distrust all the things we read about politics and the economy. Has even the established press forfeited its claim to accuracy and objectivity? Or should we still accord respect for the good faith of the main stream news media and trust what they have to tell us?

Jeremy O'Grady Editor-in-Chief, The Week

Alan Rusbridger Former Editor in Chief, The Guardian

Peter Jukes Author and Journalist, CEO, , Byline Media Ltd

Jeremy O'Grady

Alan Rusbridger

12:30 ^PM

Leadership Mental Strength Through Military Training

Shutterstock Stage

Military training is designed to reduce fear, stress and fatigue and teaches how to plan for every eventuality. So what can the ad industry learn from the British Army? How can thinking like a soldier aid our day to day lives in advertising? Discover how to help battle stress, fatigue, increase personal resilience, improve creativity and productivity with a unique British Army spin.

John Allison MSc, MA, FRGS Workplace Wellbeing | Personal Resilience | Outdoor Fitness Specialist, Momentum Worldwide

John Allison MSc, MA, FRGS

1:15 ^PM

Create diversity. Don't talk the talk, walk the walk.

Fast Company Stage

Advertising, sports, media and entertainment jobs look drastically different than they did in the past. They demand creativity, problem solving and critical thinking now more than ever. However, access to these skills isn’t equal geographically or across ethnic, gender, sexual preference, religious and socio-economic lines. When access to skills isn’t equal, access to the future isn’t equal.

Alice Pfeiffer Journalist, Antidote Magazine

Luis Vicente Senior Sports Industry Expert, Founder and Chairman, 3V Sports Partners

Kim Gehrig Director, SOMESUCH & Co

Vanessa Kingori Publisher, British GQ

Sedef Onar Chief Talent Officer, 72andSunny

Alice Pfeiffer

Luis Vicente

2:00 ^PM

Agency Amsterdam: The Cultural Village

IPA Centenary Stage

Amsterdam is home to some of the biggest global brands in the business, and is recognised around the world for its technological sophistication and revered history, culture and creative prowess. As an international hot spot for advertisers and marketers far and wide, Amsterdam attracts a diverse, multi-skilled international talent pool unlike most other markets. With digital creativity at its core and close ties to other rising industries, such as fashion and design, Amsterdam is the Cultural Village of today’s modern industry. Leaders from Amsterdam’s creative, brand and agency sectors will give an inside look at Dutch creativity, and how the Netherlands continue to look toward the future.

Claire Beale Editor-in-chief, Campaign

Henk Haaima CD, Mirabeau

Thomas Clever Director & Co-Founder, CLEVER FRANKE

Max Pinas CD, TamTam

Jeroen van der Meer ECD, MediaMonk

Claire Beale

Henk Haaima

2:15 ^PM

Marketing In An Age of Disruption

Fast Company Stage

Consumer expectations are rising exponentially, as new technologies enable more streamlined, seamless and personalised products, services and experiences. What was good enough yesterday will not be good enough today; and it certainly won’t be good enough for tomorrow.

Join Facebook’s Steve Hatch in conversation with business leaders, who have disrupted industries and business models to create some of the UK’s most exciting and innovative brands, to discuss marketing in an age of disruption.

Steve Hatch Director, EMEA, Facebook

Barnaby Dawe Global CMO, Just Eat

Ankur Shah Founder, Mahabis

Michelle Kennedy Founder & CEO, Peanut

Carolina Brochado Partner, Atomico

Steve Hatch

Barnaby Dawe

2:15 ^PM

Leadership AdvertisingSOWhite: Seeing Is Believing

Shutterstock Stage

"Diversity is a buzzword because it is common business sense." Karen Blackett, Chairwoman MediaCom
Diversity is not a moral issue, it is a business issue. Without diversity the advertising industry is committing commercial suicide.
Why? Because if Advertising does not represent the people we want to buy our products they will simply go elsewhere.
51% of Inner London is BAME, yet only 20% of Ads feature people from diverse backgrounds.
85% of car purchase decisions are made by women, yet when was the last time you saw a women driving a car in an advert?
Yet despite the unified calls for change the balance of female leaders and non-white employees in advertising agencies is declining.
This will stifle creativity and damage relationships as brands increasingly demand their agencies front diverse teams.
Our panel of experts from across the industry will discuss how can we make big, sweeping changes at the highest level to ensure the long lasting health of the industry.

Nishma Robb Chair, WOMEN@GOOGLE UK, Head of Ads Marketing, UK, Google

Marie-Claire Barker Chief Global Talent Officer, MEC

Bejay Mulenga Co-Founder, Filli Studio, Supa Academy

Nadya Powell Co-Founder, The Great British Diversity Experiment & SOWhite

Richard Robinson Managing Partner, Oystercatchers

Nishma Robb

Marie-Claire Barker

2:45 ^PM

In Conversation With Danny Bent: Happiness Of Being You

NewGen Stage

Danny Bent – voted both one of the happiest and most inspirational people in the UK; an award-winning author, adventurer and Guinness World Record holder – will talk about how to overcome barriers and use them to create positive outcomes which can lead to great achievements. Danny’s own powerful stories of resilience, overcoming adversity and finding happiness from any aspect of life, will inspire you to turn your life experiences – positive or negative – around, to advantage your career and your happiness.

Danny Bent

Danny Bent

3:00 ^PM

Leadership Mental Manifestos: Presented by Psyched

Shutterstock Stage

What do you get when you cross a future astronaut and a renowned psychologist and broadcaster with a headhunter turned psychotherapist? The answer is three distinctly different manifestos for mental wellbeing; be it from the street, the world of academia or the boardroom. In this debate, hosted by Ben McKie (Co-Founder of Psyched) Hussain Manawer, Oliver James and Kathleen Saxton will each pitch their vision for the duty of care we owe to ourselves and our colleagues to help improve mental performance in the world.

Ben McKie Co-founder, Psyched

Oliver James Clinical Psychologist, Author and Broadcaster,

Hussain Manawer Poet, Campaigner, Future Astronaut, Hussain's House

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Ben McKie

Oliver James

3:15 ^PM

Digital Economy Marketing: How It's Different & How To Be Better

Fast Company Stage

With 68% of online sales from mobile, Shop Direct was named ‘pureplay etailer of the year.’ With leading online retail brands including Very.co.uk and Littlewoods.com, Shop Direct sells and delivers around 50 million products annually to over 4m customers.
Hear a business view of how Shop Direct uses data-fuelled, mobile personalisation to hone in on its bullseye target customer, delivering growth in new customers and sales – and how disruptive tech will continue to change how retailers speak to their customers.

Alex Baldock Group Chief Executive, Shop Direct

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Alex Baldock

Nigel Morris

3:45 ^PM

Leadership Bloomberg EU Summit

Shutterstock Stage

Get an inside look from the Chiefs of EMEA on their view from London looking outward across borders. How do they navigate the turbulence, and the certainty of uncertainty? Leaders disclose fears and strategies for bringing their organisations through, united.

Alex Wisch Bloomberg Intelligence, Analyst

William Eccleshare Clear Channel International , Clear Channel

Mark Howe Managing Director, Agencies, Europe Middle East & Africa, Google

Nigel Morris CEO, Americas & EMEA, Dentsu Aegis Network

Phil Stokes Partner, Entertainment & Media Industry, PwC EMEA

Alex Wisch

William Eccleshare

4:15 ^PM

MAKERS: For The Female Leaders Of Tomorrow

Fast Company Stage

MAKERS UK launched #MAKERSBreakthrough, an initiative to keep gender diversity at the top of the agenda and ignite change in advertising by showcasing stories of women in the industry that have broken through the glass ceiling.

Karen Blackett OBE CEO, MediaCom

Rachel Bristow Director of Partnerships, Sky Media

Ruth Mortimer Content Director, Centaur Marketing

Sam Phillips CMO, Omnicom Media Group UK

Nitya Rajan Video Producer, AOL

Karen Blackett OBE

Rachel Bristow

4:30 ^PM

Leadership Visual Brand Responsibility In An Increasingly Xenophobic World

Shutterstock Stage

Moving from bystander to activist, brands are leveraging powerful imagery to market campaigns for peace and tolerance, despite the possible alienation of customers. Some companies are willing to raise a divisive political or religious issue, standing up for the rights of man and putting their sales on the line, while others are not. Nick Flynn will explore the visual brand considerations with leading advertising professionals and discuss the value of long-term brand integrity versus potential loss in sales.

Nick Flynn SVP, Shutterstock

Misa von Tunzelman UK Lead Director, JLL

Nathaniel Hill Planning Partner, McCann London

Simone Moessinger Creative Director, 72andSunny

Nick Flynn

Misa von Tunzelman

5:15 ^PM

Leadership Confessions Of A Perfumed Ponce*: A Conversation with Richard E Grant

Shutterstock Stage

Trish Halpin, Editor-in-Chief of Marie Claire interviews screen legend Richard E Grant to discover how he went from films to fragrance and turned his scent 'Jack' into a successful brand. Lifting the lid on the film, advertising and beauty industries, both will discuss Grant's career from the early days playing Withnail, through to the launch of his hugely successful cult fragrance, discussing the highs and the lows along the way. Unmissable.
*quote from Withnail and I

Richard E Grant Actor & Perfumier, Jack

Trish Halpin Editor-in-Chief , Marie Claire

Richard E Grant

Trish Halpin

9:10 ^AM

TOWN HALL SERIES: D&AD Impact & Microsoft Present Innovative Technology For Good

The Lyric Theatre

D&AD Impact welcomes Haiyan Zhang, Jury president and former founding member of OpenIDEO, along with those whose lives have been changed by her work, to discuss the power of creative collaboration and technology for impact.

Zhang will share her passion for making real changes for people facing health challenges in their lives such as Cystic Fibrosis, Parkinson’s disease, cancer treatment and vision impairment. Discover “Project Fizzyo” as Vicky Coxhead, mother of two boys who suffer from Cystic Fibrosis shares her story and hear from Jude about his innovation as part of the makers revolution and how people and tech came together to provide new solutions. Get an exclusive look at projects underway at Microsoft’s innovation labs and the healthy difference AI can make to real lives.

Doors Open at 8:45 AM.

Haiyan Zhang Innovation Director, Microsoft Research Cambridge

Vicky Coxhead Mother of Aidan and Morgan

Jude Pullen Freelance Product Design Engineer

Haiyan Zhang

Vicky Coxhead

10:00 ^AM

Agency A Brave New Industry

IPA Centenary Stage

Join a lively debate on a new model of industry leadership, and discover how creative directors can become creative explorers.

Rob Newlan Director, Creative Shop, EMEA , Facebook

Victoria Buchanan ECD, Tribal WW London

Rebecca Rumble Associate Creative Director, RGA

Jo Lavender CMO, ShareStyle

Rob Newlan

Victoria Buchanan

11:00 ^AM

The Truth Is Out There

Shutterstock Stage

“Post-truth” and “Fake News” have barged into the media lexicon in recent months. How do credible publishers cut through the noise and deliver the truth? Programmatic advertising has recently been accused of funding terrorism, making it more important than ever for brands to associate themselves with trusted content. Having made the leap to take The Independent digital-only a year ago, editor Christian Broughton and a panel of his worldwide team of journalists reveal what it takes to deliver on their quest for truth.

Christian Broughton Editor, Independent.co.uk

Paul Blanchard Founder, Right Angles

Bethan McKernan Middle East Reporter , The Independent

Kim Sengupta Defence and Diplomatic Editor, The Independent

Will Gore Deputy Managing Editor , The Independent and The London Evening Standard

Christian Broughton

Paul Blanchard

12:00 ^PM

Agency Going Global 3.0

IPA Centenary Stage

Taking a business global is a complex and dynamic process. It requires a deep understanding of the target markets, the competition and current local market trends. It is crucial for business leaders to understand the full impact of this significant undertaking and to determine if the rewards outweigh the risks.

Ronald Urbach Chairman, Davis & Gilbert LLP

Tim Bourne CEO, Exposure

Mark Boyd Co-Founder, Gravity Road

Neil Christie Global Chief Operating Officer, Wieden + Kennedy

Charles Fallon Partner, SI Partners

Jem Fawcus Global CEO, Firefish

Ronald Urbach

Tim Bourne

12:15 ^PM

Daily Debate: Westminster Is The New Brussels

Fast Company Stage

If there’s one thing we’ve all learned from the convulsions of 2016, it’s that politics grows out of the region you live in. Greater London didn’t vote for Brexit: the North East did.

Professor Tony Travers Director of LSE, LSE

Holden Frith Editor , TheWeek.co.uk

Special Guest

Professor Tony Travers

Holden Frith

12:30 ^PM

Considering an Alternative Pitch Process

Workshop Stage

In this workshop, panelists discuss the four full Pitch Alternatives ISBA has developed. Chemistry, Tissue and Workshop pitches have been particularly well received by the client community and the agencies involved in these alternative pitches have been equally excited. This workshop will outline each of the alternatives and take a deep dive into the one attendees are most interested in by majority vote.

Traci Dunne Consultancy Manager, ISBA

Pierre Dadd Head of Brand, Auto Trader

Traci Dunne

Pierre Dadd

12:45 ^PM

Best Piece Of Advice Ever

NewGen Stage

We were at Creative Social Paris in 2010, deep in the Marais huddled around the legendary Jim Haynes, who’s been holding dinner parties at his modest Parisien atelier for the past 35 years when someone asked “What’s the best piece of advice you have ever been given?” Jim responded with a piece of advice we try and remember every day: “If you do something for someone forget it immediately. If someone does something nice for you, never forget it."

In this session we will be asking some of the creative leaders from the jury what's the best piece of advice they have ever been given (and by who) and finding out the impact it has had on their career and their creativity.

Peter Drake ECD, DigitasLBI

Shanice Mears Co-founder & Chief Talent Scout, The Elephant Room

Caitlin Ryan ECD, Cheil

Seb Royce Co-Founder, Kindeo

Peter Drake

Shanice Mears

1:45 ^PM

The Ad Industry Under Siege: Behind the Headlines

NewGen Stage

In a world of constant change, our industry is at a crossroads. As governments change laws and consumers shout for fewer ads and brands demand transparency, the advertising industry is at the forefront of a new era.

Join the International Advertising Association as they lead a panel to discuss the key issues impacting the industry. Whether its transparency for brands, ad blocking, fake news or the talent gap, you’ll gain valuable insights and hear a lively debate from the leaders at the centre of the storm.

Karen Carter Chairwoman; MD, IAA UK; KAOS Marketing Ltd.

Anna Edwards Director, Grace Blue

Patrick Falconer Executive Director, New York Times

David Weeks Executive Director, The Week

Paul Rowlinson Managing Director, [m]Platform, GroupM

Karen Carter

Anna Edwards

2:00 ^PM

Agency What Advertisers Should Know About Agency In House Production units

IPA Centenary Stage

Advertising agencies use independent production, post and editing companies to produce their commercials in order to get the best talent, work and price for their clients. Except sometimes they don't, as they shore up profits by deciding to persuade advertisers to let them do the work themselves. Clients need to know the pros and cons of this route, in terms of quality and value, to make an informed decision. Why would a monopoly agency supplier beat the market where there is a surfeit of talent and price competition?

Dominic Mills Columnist, Mediatel

Steve Davies CEO , Advertising Producers Association

Tina Fegent Marketing Procurement Consultant, Director Tina Fegent Ltd & Chair of CIPS Marketing Knowledge Group, CIPS

Claire Randall CEO, Claire Randall Consulting

Philipp Schuster Procurement BP Marketing, Bayer PLC

Sylvaine Mella Treasurer, Association des Producteurs de Films Publicitaires

Dominic Mills

Steve Davies

2:00 ^PM

Sports & Entertainment 'Making An Impression' - Matt Teeman Goes One On One With Chris Eubank

Shutterstock Stage

Following Chris Eubank Junior winning the IBO world super-middleweight title in February, Primesight's Matt Teeman interviews Chris Eubank on what it takes to make an impression.

Chris Eubank Ex World Champion,

Matt Teeman Managing Director, Primesight

Chris Eubank

Matt Teeman

2:45 ^PM

Pitch@Palace Showcase

NewGen Stage

Advertising Week Europe will present finalists from the latest Pitch@Palace cohort.

Pitch@Palace is founded by The Duke of York and supports Entrepreneurs with accelerating and amplifying their businesses.

2:45 ^PM

Sports & Entertainment Lessons From Sport: How To Build A Winning Team

Shutterstock Stage

Join ESPN’s Tom Hamilton for a discussion on what makes a winning team with record-breaking England Rugby head coach Eddie Jones and Maggie Alphonsi, former England captain and 2014 Women’s Rugby World Cup winner.

Tom Hamilton Rugby Editor, ESPN

Maggie Alphonsi MBE Rugby World Cup Winner, England Rugby

Alan Fagan Group Sales Director EMEA, ESPN

Eddie Jones Head Coach, England Rugby

Tom Hamilton

Maggie Alphonsi MBE

4:15 ^PM

Access Vs. Ownership

Shutterstock Stage

The days of owning your music collection, car, house and even dog seem to be coming to an end as the sharing economy takes hold and streaming becomes the primary means of media consumption. Spotify will host this session, discussing how they personalise the audio experience for a generation that streams rather than owning their music. The panelists will look at how advertising plays its role in the new sharing and streaming economies and the implications for brands of this shift to access over ownership.

Chris Forrester UK Country Manager, Spotify

Andrew Mortimer Director of Media, Sky

Andy Batty General Manager (UK), One Fine Stay

Rikke Rosenlund Founder, BorrowMyDoggy

Rian Shah Chief Strategy Officer, OMD UK

Cameron Clarke Deputy Editor, The Drum

Chris Forrester

Andrew Mortimer

5:15 ^PM

Fast Company Founders with LADbible

Fast Company Stage

Join Fast Company's Michael Grothaus in conversation with LADbible Co-Founder Arian Kalantari and team members lifting the lid on how it built a community of millions and became the voice of a generation worldwide.

Michael Grothaus Writer, Fast Company

Arian Kalantari Co-Founder, LADBible Group

Michael Grothaus

Arian Kalantari

6:30 ^PM

Cosmopolitan: A Celebration of Female Talent

The Orangery at Kensington Palace

Honouring 2017's female icons of the advertising industry and discovering the millennials shaping the future recognised by last year's honourees, Sarah Mansfield, VP of Global Media, Unilever, Cecile Budge, Managing Director, Prestige Products UK & Ireland at Procter & Gamble, and Philippa Brown, CEO, OMG UK.

Duncan Chater CRO, Hearst UK

Georgina Holt Publisher, Cosmopolitan UK, Hearst UK

Farrah Storr Editor, Cosmopolitan UK, Hearst UK

Duncan Chater

Georgina Holt

10:00 ^AM

Agency Long Live The Independence

IPA Centenary Stage

There’s a power in keeping your independence, particularly in an industry caught in the midst of the ‘merger era.’ Today, the ability to remain the nimble, lone-wolf agency among holding companies and big conglomerates is celebrated, and often sought after by big-time clients looking for a boutique, creative point- of-view. But are these independent agencies missing out on the resources made available to conglomerates? What are the pitfalls to staying true in order to maintain your independence? Leaders of independent shops discuss how and why they dodge acquisition and both the benefits and deficits in doing so.

Ronald Urbach Chairman, Davis & Gilbert LLP

Jason Harris President/CEO, Mekanism

Patrick Hickey CEO, Rothco

Jackie Stevenson Founding Partner & Global Managing Director, The Brooklyn Brothers

Jason Harris

10:15 ^AM

Millennials: Meet Your Future Boss

Fast Company Stage

We’re all going to be working ‘till we’re 75, but not in an office. 9-5 isn’t a thing and no-one picks up their landline phone any more. The working world is changing, fast. And the people best equipped to deal with those changes? The millennials that we’re all so busy writing off as ‘lazy and apathetic.’

Nikki Austen Brand and Innovation Consultant, The Future Laboratory

Paul Davies Consumer Marketing Director, Microsoft

Rebecca Holman Editor, The Debrief, Bauer Media

Matt Rennie Managing Director, The Box Plus Network

Charlie Hedges DJ, Kiss FM

Nikki Austen

Paul Davies

11:00 ^AM

Agency Ending ‘Tech Tourism’: 10 Marriage Vows For Agencies & Start-ups

IPA Centenary Stage

Join us for the launch of a new IPA initiative – a charter enshrining good practice commitments for agencies that want to deal fairly and openly when partnering with start-ups. At Advertising Week 2016, we heard some case examples of what not to do when entering this new and exciting area. Since then we've been collating more examples of good and bad behaviour from agencies, start-ups and intermediaries.

Dominic Mills Columnist, Mediatel

Hannah Blake Business Development Lead, Founders Factory

David Caygill Creative Technology Director, iris Worldwide

Jim Kite Global Head of Partnerships, Business Transformation, Publicis Media

Tom New Co-Founder, Formisimo

Lawrence Weber Managing Partner Innovation, Karmarama

Hannah Blake

12:00 ^PM

Agency Cultivating Creativity: Unleashing The Power Within Every Human Brain

IPA Centenary Stage

CP+B London’s rallying cry is ‘Creativity is the Cure’. We believe creativity should be recognised and nurtured as a universal, powerful and transformative attribute of the human race – one which fosters societal well-being, contributes to the development of dynamic economies and unlocks intellectual capital for businesses.

But first perhaps we all need to better understand what ‘creativity’ actually means to the human brain.

Dave Buonaguidi CCO, CP+B London

Balder Onarheim Co-Founder, Copenhagen Institute of Neurocreativity

Dave Buonaguidi

Balder Onarheim

1:15 ^PM

Video The Power Of Visibility: Equality In The Age Of YouTube

The Guardian Stage

One of the most powerful tools we have in protecting marginalised communities and promoting equality for all is visibility and representation. That’s what makes the work of Rose Ellen Dix and Rosie Spaughton (“Rose and Rosie” on YouTube) so integral to the LGBTQ community, and to social change agents at large. Together they are fearless in discussing often difficult subjects – from sexuality to discrimination and more.

Rose Ellen Dix Co-Creator, Rose Ellen Dix

Nick Farnhill CEO & Co-Founder, POKE

Rosie Spaughton Co-Creator, Rose Ellen Dix

Rose Ellen Dix

Nick Farnhill

2:00 ^PM

Marketer's Innovation Transformation: The New Marketing Reality

Shutterstock Stage

We have seen significant shocks in business and politics over the past year. The key to modern brand building is to create communities that understand and reflect customer needs. But it seems those needs are changing fast and businesses need to transform to win.

Feilim Mackle CEO, Dixon’s Carphone Warehouse Service

Suki Thompson CEO, Oystercatchers

Sophie Walker Leader, Women's Equality Party

Feilim Mackle

Suki Thompson

2:00 ^PM

Agency The Truth About Britain

IPA Centenary Stage

In a context of increasing uncertainty – political, institutional, & cultural – how do brands calibrate for shifting behaviours, attitudes, & beliefs? A panel of experts will debate the mood of the contemporary British public based on a new UK-wide consumer study – from McCann Worldgroup's Truth Central unit exploring:
• The macro-level & micro-level truths shaping today
• The impact on business, consumer buying decisions & brand relationships
• Creativity for brands to thrive in tomorrow's Britain

Mark Lund CEO, McCann Worldgroup UK

Rodney Collins Regional Director EMEA, McCann Truth Central

Joey Jones Head of Public Affairs, UK, Weber Shandwick

Edith Bowman Presenter & Broadcaster

Mark Lund

Rodney Collins

3:15 ^PM

The Marketing Society's Uncomfortable Conversation, with Dave Trott

Fast Company Stage

Join The Marketing Society for an Advertising Week session with a difference where we tell the truth, and nothing but the truth, about our marketing. Our brave, opinionated marketing leaders will address the elephants in the room that we all need to face up to. What needs to be fixed? Where are we failing and why? This is where we have an uncomfortable conversation about our industry.

Dave Trott ECD and Author,

Zaid Al-Qassab Chief Brand & Marketing Officer, BT

Lucien Boyer CMO, Vivendi

Lisa Gilbert CMO, IBM UK & Ireland

Dave Trott

Zaid Al-Qassab

3:30 ^PM

Marketer's Innovation Age is just a number: M&S on stage with Grey London's Vicky Maguire and Jo While

Shutterstock Stage

The over-50s have never been more powerful and adventurous, nor more under-represented in culture and advertising, yet the millennial market is every marketer’s obsession. Rob Weston, Director of Brand and Marketing, joins Vicki Maguire, Executive Creative Director at Grey London to ask: how can we not only represent and appeal to a generation of older people in a way that is meaningful, but in a way that is successful too?

Vicki Maguire ECD, Grey London

Rob Weston Director, Brand & Marketing, Marks & Spencer

Jo Whiley Broadcaster

Katie Derham Broadcaster

Vicki Maguire

Rob Weston

4:00 ^PM

Agency The Rise Of The In-House Agency

IPA Centenary Stage

Insights from new research conducted by ISBA in partnership with Oliver Marketing and Future Thinking.

Debbie Morrison Director of Consultancy & Best Practice, ISBA

Sharon Whale CEO, OLIVER UK

Emily Abbott Managing Director - Communicate, Future Thinking

Emmerson Thaine Head of Design & Production, Sky

Catherine Howard UK & Ireland Marketing Director, Atos

Chris Harris Group Marketing Director, The AA

Debbie Morrison

Sharon Whale

4:15 ^PM

Video The BAME Game

The Guardian Stage

Join Poorna Bell, The Huffington Post UK Executive Editor and Global Lifestyle Head, who will engage in a lively debate to help our industry understand how to create content and engage with different communities without the clichés.

Poorna Bell Executive Editor & Global Lifestyle Editor, Huffington Post UK

Sheetal Parmar Journalist, BBC

Gemma Charles Acting UK Editor, Campaign

Kate Dale Strategic Lead: Brand and Digital, Sports England

Poorna Bell

Sheetal Parmar

9:30 ^AM

Time to Talk

Workshop Stage

We are bringing our popular Inclusion@MediaCom series to Advertising Week this year, delving into mental health and wellbeing. It’s no secret this is a hot topic at the moment, but we promise that you won’t have attended anything like this before. We will be bringing inspirational speakers along to share their stories with you, and we recommend you bringing the tissues. Come join us and discover the strength we can all find within ourselves.

Josh Krichefski CEO, MediaCom UK

Josh Krichefski

10:00 ^AM

Agency Trust: Does It Exist In Advertising; Either Between Advertisers & Publishers or Brands & Consumers?

IPA Centenary Stage

We will look into the megatrends, including EU General Data Protection Regulation Pii rules, Programmatic Trading and Content Financing, and how they affect the two most significant areas of trust in advertising: The relationship and evolution of transparency between advertisers, agencies and media owners, and the privacy debate around personalisation and targeting of ads against consumers.

Sam Tomlinson Partner, PwC

Marshall Manson CEO, Ogilvy PR UK

Tim Elkington CSO, Internet Advertising Bureau

Daniel Robb Chief Marketing Officer, Rentalcars.com

Sam Tomlinson

Marshall Manson

11:00 ^AM

Agency Should Adland Care About the BBC?

IPA Centenary Stage

The BBC is one of the great creative forces of UK culture. But its position and scope has never been more challenged. Netflix, Amazon, Spotify and Apple not to mention other broadcasters are battling for talent, formats and audience. So should adland be concerned by a diminished BBC? Or is this an opportunity for brands to truly make their mark in the new content ecosystem? James Purnell from the BBC sits down with Jon Wilkins from Karmarama and Jez Nelson from Somethin' Else to discuss.

Jez Nelson CEO & CCO, Somethin' Else

James Purnell Director - Radio & Education, BBC

Jon Wilkins Executive Chairman, Karmarama

Jez Nelson

James Purnell

11:30 ^AM

The Commercial Conscience

Workshop Stage

96% of our industry’s leaders believe clarity of purpose is essential for attracting the best talent, yet less than a quarter believe their company has one. Join Lighthouse founder Kathleen Saxton as she talks to Lucy Clayton of Community Clothing, Joshua Coombes of #DoSomethingForNothing and Thomas Knights of Red Hot – three incredibly driven entrepreneurs who exude their enterprises’ values in everything they do – and discover the challenges of balancing the commercial realities of business with their social purpose.

Kathleen Saxton Founder, The Lighthouse Company & Psyched

Lucy Clayton CEO, Community Clothing

Joshua Coombes Founder/Hairdresser, #DoSomethingForNothing

Thomas Knights Founder/Photographer, Red Hot

Lucy Clayton

1:15 ^PM

1.2 Billion Stories

Fast Company Stage

What opportunities does the continent present based on it's population? This panel will attempt to capture the diverse opportunities within the African continent and "pitch" Africa to the rest of the world. The panel will also be geared at showcasing the big wins by corporations within the African continent over the last decade and more.

Qondisa Ngwenya Owner, Octagon South Africa at Octagon Worldwide Inc.

Nkiru Olumide-Ojo Chief Marketing Officer, Stanbic IBTC

Bosun Tijani Co-Founder, Co-Creation Hub

Oreka Godis Radio Presenter , Beat 99FM

Eruke Ideh-Ichofu CEO, Alytera

Tosin Lanipekun Partner, Image & Time

Qondisa Ngwenya

Nkiru Olumide-Ojo

1:30 ^PM

Storytelling Extracting The Truth

Shutterstock Stage

Journalism is under attack and yet it is more valuable than ever. Never has there been a time when there has been such an emphasis on quality journalism from trusted publishers – in this session leading editors/journalists and media specialists will discuss the impact that recent political decisions have made on how business operates and the responsibility publishers have to provide unbiased, factual content and the impact that fake news can have in real time.

Rupert Turnbull Vice President, EMEA, TIME & Fortune

Sewell Chan International News Editor, New York Times

Carla Faria Director of Content, Foundry

Tara John Senior Writer, TIME

Jason Karaian Global Finance & Economics Editor, Quartz

Rupert Turnbull

Sewell Chan

2:00 ^PM

Agency Turning Uncertainty To Advantage: How Brands Can Win In Times Of Change

IPA Centenary Stage

Against a backdrop of major political and social change, new research from DDB and Flamingo reveals that whilst uncertainty is the norm, increased knowledge and access to information and news is actually driving a feeling of uncertainty rather than building reassurance. The research explores the characteristics of trust erosion and forecast anxiety, and uncovers a range of perspectives on how businesses and people have dealt with uncertainty and navigated through times of change and crisis.

Steve Griffiths Chief Digital Officer, DDB EMEA

Andy Davidson Managing Director, Flamingo

Steve Griffiths

Andy Davidson

3:15 ^PM

Is The Industry Programmed To Think Too Small?

Fast Company Stage

Agencies are geared up to do one thing: to turn human insight into a business or social benefit. We can (and should) use this talent to produce communications, build brands and create untold value. But it’s only one small fraction of what agencies could do, if we didn't define our beloved “ideas” so narrowly and unambitiously. In this talk, Rory Sutherland asks whether agencies have painted themselves into a comfortable but confining corner: We could be General Hospitals, but we display a sign which reads “Cosmetic Surgery”.

Rory Sutherland Vice Chairman, Ogilvy & Mather Group UK

Rory Sutherland

4:00 ^PM

Agency Future Of Agencies: From Agency Network To Networked Agency

IPA Centenary Stage

This session presents new research from the IPA and Econsultancy into the future agency landscape. Our esteemed panel will debate the dynamics that will shape agency capability, operating and client engagement models, remuneration and approaches to talent. What are the key opportunities for agencies in a rapidly shifting environment, how are they responding, and who will win?

Joydeep Bhattacharya UK Lead, Accenture Interactive

Amelia Torode Chief Strategy Officer at large, planning her next new adventure, Former TBWALondon

Neil Perkin Founder, Only Dead Fish

Russell Parsons Editor, Marketing Week

Leigh Thomas Director of Global Client Partnerships, Facebook

George Prest Founder, Blood

Liz Wilson COO, Karmarama

Joydeep Bhattacharya

Amelia Torode

5:15 ^PM

The Girlie Show: Truth And Lies Behind The ‘Women At Work’ Narrative

Fast Company Stage

When it comes to working women, how much has been achieved, and how much further is there still to go? Marie Claire Editor-in-chief Trish Halpin chairs an exciting panel to look back at the popular narrative of 'women at work' over the last few defining decades and discuss experiences unique to their fields while looking for truths, common ground and what this means for us all. Trish will be joined by Mediacom's Sue Unerman, presenter and vlogger Katie Puckrik, Saville Rowe tailor Phoebe Gormley and comedienne Helen Lederer

Trish Halpin Editor-in-Chief , Marie Claire

Helen Lederer Comedian, actress & writer

Katie Puckrik Broadcaster, writer & performer

Sue Unerman Chief Transformation Officer , MediaCom

Phoebe Gormley Tailor and business founder, Gormley & Gamble

Helen Lederer

Lyric Theatre

Fast Company Stage

The Guardian Stage

Shutterstock Stage

IPA Centenary Stage

NewGen Stage

Workshop Stage

Fortnum & Mason

KOKO

Ronnie Scott's

Snapchat Secret Garden

St. James's Palace

Kensington Palace

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Presented byMedia iQ

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Presented byPubMatic

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Presented byShareThrough

Sports & Entertainment

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