Paul Barrett

After spells at ITV and former Telewest / NTL / Virgin Media owned multichannel sales house ids, I have been at Channel 5 for just over 7 years. In our second incarnation (after the acquisition by Northern & Shell), we set up the Partnerships division at the start of 2011 with the vision of creating media solutions embracing the increasing options available including: bespoke spot advertising, product placement, branded content, cross media solutions, digital display & transactional advertising and so on. 3 years and over 150 partnerships later, we have a bank of work of which we are very proud that has variously delivered fantastic results for clients, acclaim for agencies, and sustained revenue growth to the business.