Alice Aldridge is the Lead Planner at Social and Digital agency Jam, part of The Engine Group, heading up a team of planners on brands such as Unilever, Boots, No7, Microsoft, and Bupa. With a strong strategic background, Alice’s expertise lies in helping clients develop their social offering, both internally and externally, experienced in delivering brand building campaigns and longer term social business and content strategies in the UK, across EMEA and Globally. Her background is in sponsorship consultancy, where she helped clients to create their own platforms and relationships, rather than buying off-the-shelf solutions. Hence her continued focus encourages clients to move beyond the confines of traditional marketing channels and always develop strategies through the lens of the desired consumer experience.
