Mark has over a decade’s experience securing new opportunities for music artists and labels. Having set up the digital arms of Jive and Polydor Records, Mark established the Commercial Partnerships division of Universal Music cutting deals for the likes of Take That, Black Eyed Peas, Jessie J, Burberry and PlayStation.
In late 2012, Mark launched 8lbs which specialises in helping talent, rights holders and brands work together – engineering partnerships for Girls Aloud, Alicia Keys, HSBC, Xperia and boohoo.
Mark Krendel Job Title Managing Director Company 8LBS
