Piers North

Piers North is Strategy Director for Yahoo UK and is responsible for delivering the go to market plan for Yahoo products, both consumer and advertising, key client activation as well as acting as an industry and market touch point. Piers has been with Yahoo! for nine years. Prior to joining Yahoo!, Piers worked at Rivals Digital Media and 365 Group in sports publishing, joining the digital industry in 1998 straight from his training as a journalist.