In this session...
Mindshare brings its celebrated Huddle festival to Advertising Week Europe. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a heady mix of leading media players, entrepreneurs, academics and interested amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today we – like everyone – are talking Mobile. Mobile’s growing up: from 4G to DSP and NFC to Xiaomi. You know what that all means, right?
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It’s sometimes alarming to think how mobile devices have changed how we live today. Mobile has spawned new behaviours, replaced once-everyday objects and even disrupted time as we know it. In today’s Huddle, some of the best brains in mobile and beyond will debate what’s next, including mobile-first creativity, the transformation of phones into wallets, location, location, location and how wearables are driving the move from mobiles to mobility. Follow @mindshare_UK #mshuddle to learn more about who’s taking part and remember - Huddle spaces are limited and exclusive. Please come prepared to lean in and get involved in the debate. Unimagine everything you know about conferences – and come Huddle with us.
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