Patrick Hourihan

Patrick has been working in digital media and advertising research for more than 12 years. He is currently Director of Research Northern Europe at Yahoo, and is responsible for their Thought Leadership research programme (including the award winning Shortcast and Subconscious Storytelling research). He is a regular speaker at international conferences on the digital consumer’s mindset and its impact on media behaviours. Prior to working at Yahoo, Patrick worked for BBC Future Media and Technology, where he led the research programme for BBC Online and their audience syndication strategy. He joined the BBC from Essential Research, where he worked with the likes of Sky, Microsoft and Ofcom; during his time here, the agency won Best New Agency at the MRS Awards. Prior to this Patrick worked for 4 years in a variety of TV, radio and digital research teams at the BBC. At the weekend he can be regularly seen in the Lower East Stand at White Hart Lane.