In this session...
How digital video content has become a daily habit.
What content, experiences, and discovery mechanisms lead to daily, habitual video usage in today’s landscape? Yahoo conducted qualitative and quantitative research to help address this challenge, and to also discover:
• How does cross device video consumption align with everyday lives?
• What is the role of new social apps in video consumption and discovery?
• What do consumers expect the future of video to look like?
