Events: Europe 2014 | Calendar / Advertising Week

11:15 ^AM

Data & Analytics CONNECTED PASSIONS: When Data & Passion Converge - the journey of a faceless consumer becoming your fan

Channel 6 Stage @ the #AWEurope Underground

The word’s out: data is sexy. Sexy because it gives brands access to insights they could only dream of before, a view into what really makes people (not consumers) tick. Havas Sports & Entertainment’s President, Lucien Boyer, alongside Havas EHS’s CEO Tash Whitmey, get up close & personal to share their understanding of how fans and their passion points, combined with strategies for connecting experiences in real time engagement, drive brand loyalty and and fan happiness, based on complete end-to-end personalization.

Lucien Boyer President & Global CEO, Havas Sports & Entertainment

Jez Jowett Global VP, Social Media & Digital, Havas Sports & Entertainment

Tash Whitmey CEO, Havas EHS

Lucien Boyer

Jez Jowett

9:45 ^AM

Data & Analytics Gaining clarity in a Fragmented Technology Landscape

News Room Studio A

Technology that collects and activates data at scale has given marketers a much greater understanding of their customers, allowing for enhanced targeting of audiences. However, the proliferation of solutions has left the marketplace confused and fragmented. Erich Wasserman at MediaMath explains how a one-platform, cross-channel approach can deliver powerful marketing and ensure a competitive advantage.

Erich Wasserman Chief Revenue Officer, MediaMath

Erich Wasserman

09:00 ^AM

Data & Analytics Inside The Programmatic Ring

David Lean Room

Heavyweight champions of the Programmatic ecosystem go "mano a mano" in this no-holds barred journey into the Programmatic squared circle.

Arun Kumar President, G-14, Mediabrands Audience Platform, IPG Mediabrands

Rohit Dhawan Director of Product Management, Google

Nick Reid UK Managing Director, TubeMogul

Jay Sears SVP Marketplace Development, The Rubicon Project

Preetham VV Global Head of Brand & Commerce, InMobi

Jonathan Wolf Chief Product Officer, Criteo

Arun Kumar

Rohit Dhawan

10:30 ^AM

Data & Analytics Lords of Programmatic

David Lean Room

Programmatic is widely hailed as a key to delivering on the promise of digital disruption and the data-rich ecosystem. Industry leaders debate programmatic's present and future and go deep on the industry’s biggest hot button of 2014.

Brian Morrissey Editor-in-Chief, Digiday

Jamie McCloskey Head of Programmatic, AOL UK

Dora Michail Senior Director, Audience Solutions, EMEA, Yahoo!

Geoff Smith General Manager, Audience On Demand, VivaKi

Dan Wilson GM, Business Managment, Amobee

Brian Morrissey

Jamie McCloskey

11:15 ^AM

Data & Analytics Media's Big Bang

David Lean Room

How the programmatic revolution is transforming the media business model.

Duncan McCrum Head of Digital Sales, MTV

Jamie Jouning Director of Conde Nast Digital, Conde Nast

Stuart Mays Director of Commercial Strategy, Global Radio

Duncan McCrum

11:15 ^AM

Data & Analytics Meet the Ngens

News Room Studio A

Ngens are one of Clear Channel’s audience ‘tribes’. Young, social, connected and passionate about their cities, Ngens are the future of the UK.
For the last 12 months Clear Channel has been working with some of the country’s biggest brands, holding in-depth conversations with Ngens through its unique audience insight community. Coinciding with the publication of a report based on the findings of the Ngen community, this innovative and interactive session provides a fascinating insight into this influential group.

12:00 ^PM

Data & Analytics 2nd Annual Agency Trading Desks: Taming the Holding Company - An Automation Update from Europe's Buy Side

David Lean Room

Trading desks have become the focal point for programmatic and advertising automation. As automation encompasses direct orders and sweeps across the holding companies, what are the accelerators that will drive this change even faster?

Jay Sears SVP Marketplace Development, The Rubicon Project

Marco Bertozzi Executive Managing Director EMEA, VivaKi

Nicolas Bidon Managing Director, Xaxis UK

Steve Hobbs UK Managing Director, Aegis International, AMNET

Arun Kumar President, G-14, Mediabrands Audience Platform, IPG Mediabrands

Cristina Sagarduy Deputy Managing Director EMEA, Omnicom, Accuen

Jay Sears

Marco Bertozzi

2:45 ^PM

Data & Analytics Beyond Native with Guardian News & Media

David Lean Room

Join David Pemsel, deputy chief executive of Guardian News & Media, and a select panel to discuss the rise of branded content and the Guardian's unique vision for bringing brand stories to life.

Pippa Glucklich Co CEO , Starcom MediaVest

Jason Gonsalves Head of Strategy, BBH

Anna Watkins Managing Director, Guardian Labs

Pippa Glucklich

Jason Gonsalves

4:30 ^PM

Data & Analytics Secrets for Success in the Economy of Wishes

The ITV Stage at Princess Anne

How long will the Golden Age for consumers last? Has ‘multichannel’ added cost and complexity for brands and retailers? What are we learning from the latest trends in mobile advertising? Just how big is Big Data – are you getting hold of the Little Data it contains? Are you using technology for technology’s sake, rather than challenging its role in the value it creates, the relationships it enables and the emotions it can unlock? Join PwC as a panel of experts from across industries unpicks the Digital economy.

Matthew Tod Partner, Digital Intelligence, PwC

Phil Stokes Partner, Entertainment&Media Industry, PwC

Sue Unerman Chief Executive Officer, Mediacom

Nish Kukadia CEO, SecretSales.com

Tim Curtis Multi-Channel Director, Dobbies Garden Centres

Matthew Tod

Phil Stokes

5:00 ^PM

Data & Analytics Mindshare Huddle at #AWEurope: Data

News Room Studio A

Mindshare brings its celebrated Huddle festival to Advertising Week Europe. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a mix of leading media players, entrepreneurs, academics and interested amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today: BIG DATA. It’s either the answer to every marketing problem ever or the seed of a revolt over privacy. So you really should know what it means.

Anand Siddiqui Head of Insight and Analytics UK, Xaxis

Andrew Curry andrew.curry@thefuturescompany.com, Futures Company

Andy Jones Commercial Account Director, Videology

Chad Wollen Head of Commercial Innovation and Consumer Futures, Vodafone

Chris Duncan Director of Customer Sales, News UK

Jeffrey O'Rourke Chief Executive, Ink Global

Oliver Borm Advanced Performance Lead, Northern & Central Europe, Google

Tim Abraham Director Data & Audience EMEA, Xaxis

Anand Siddiqui

Andrew Curry

2:00 ^PM

Agency Creativity Data & Analytics Metro: Immersive, tactile experiences shaping urbanites' lives

David Lean Room

Big panel debate featuring experts and thought leaders from film, retail, agency and tech spheres. This session, led by Oscar winning content creators, Framestore, will address the growing consumer demand for more immersive brand experiences and the way brands engage with tomorrow's savvy and connected audiences.

Prask Sutton Chief Innovation Officer, 76msma

Ross Bailey Founder & CEO, Appear Here

Simon Whalley Exec. Produceer, Framestore

Prask Sutton

Ross Bailey

2:45 ^PM

Data & Analytics Think outside the box : Get more bang for your advertising buck

News Room Studio A

Granular insight in to consumer viewing behaviour. 30 million viewing events daily, from 500,000 UK Sky households, across 550+ channels, and with over 1,000 behavioural and demographic attributes. And the ability to combine this information with your own customer data to understand the relationship between viewing and customer response. Intrigued? Want to know more? And how this works in practice?

ITV Stage

David Lean

Channel 6 Stage

Studio A

Studio B

KOKO

Ronnie Scott's

Scala

St. James

Kensington Palace

Agency

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