In this session...
How the programmatic revolution is transforming the media business model.
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Join some of the largest Content owners from Print and Radio to discuss the changing face of the media business, the challenges of the current media model and the opportunities presented by new technologies. Hear how the owners of content are increasingly embracing this idea of media's 'Big Bang' and looking forward with renewed confidence to a future in which your branded content is 'King' but your widely dispersed audience is very much 'queen'. It promises to be lively and controversial!
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