In this session...
How long will the Golden Age for consumers last? Has ‘multichannel’ added cost and complexity for brands and retailers? What are we learning from the latest trends in mobile advertising? Just how big is Big Data – are you getting hold of the Little Data it contains? Are you using technology for technology’s sake, rather than challenging its role in the value it creates, the relationships it enables and the emotions it can unlock? Join PwC as a panel of experts from across industries unpicks the Digital economy.
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In moving from traditional sales 'channels' for products and services to a channel agnostic customer-centric relationship, trust is the most valuable currency in building a profitable relationship that helps people achieve their desired outcomes and fulfil their wishes.
How long will the Golden Age for consumers last?
Has 'multichannel' simply added cost and complexity for brands and retailers?
What are we learning from the latest trends in mobile advertising?
Just how big is Big Data - and are you getting hold of the Little Data it contains? Are you using technology for technology's sake, rather than challenging its role in the value it creates, the relationships it enables and the emotions it can unlock?
Join PwC as a panel of experts from across industries unpicks the Digital economy to expose the Trust economy.
View Less
