In this session...
Mindshare brings its celebrated Huddle festival to Advertising Week Europe. Huddles dive into the issues discussed in the main AWE seminars, bringing together the key speakers from that day with a mix of leading media players, entrepreneurs, academics and interested amateurs. In intimate groups, someone introduces a topic. Everyone discusses it. It’s as simple as that. Today: BIG DATA. It’s either the answer to every marketing problem ever or the seed of a revolt over privacy. So you really should know what it means.
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Conversations about data are woven throughout any industry event these days. So should you worry about not knowing what programmatic actually means? In today’s Huddle, data gurus from across the industry will explain and explore issues including the real benefit (or not) of targeting, whether privacy is actually an issue for consumers, new unexpected data sources and what indeed programmatic means. Follow @mindshare_UK #mshuddle to learn more about who’s taking part and remember - Huddle spaces are limited and exclusive. Please come prepared to lean in and get involved in the debate. Unimagine everything you know about conferences – and come Huddle with us.
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