Over 10yrs digital agency experience, focusing on performance marketing across a multitude of some of the UK's largest brands covering retail through to travel and finance verticals. Building on that experience of focusing on data, a logical progression was to take those skills and apply them into the creation of data driven insight. The result has been the ability to use advanced analytics to cut through the noise, delivering to brands both a conceptual vision and ultimately actionable intelligence from data.
Anand Siddiqui Job Title Head of Insight and Analytics UK Company XAXIS