Events: New York 2018 | Calendar / Advertising Week

9:00 ^AM

AdTech Adtech Track Introduction

IBM Watson Marketing Stage

Get ready for a full day of programming with the Adtech Track presented by Adobe.

Christine Beury Director of Global Campaign Marketing, Advertising Cloud, Adobe

Christine Beury

9:15 ^AM

Tech Stars AdTech Innovations in (Digital) Out-of-Home

IBM Watson Marketing Stage

From leveraging mobile data to visual detection on out of home screens, programmatic to real time ad serving the level of innovation in out of home today is staggering. Key stakeholders in the Out of Home industry discuss new technologies and capabilities designed to increase marketers’ ROI.

Barry Frey CEO, DPAA

Greg Glenday CEO, Adspace

Ron Camhi Managing Partner Los Angeles Office and Chair, Advertising & Digital Media Industry Group, Michelman & Robinson

Molly Schultz VP, Group Partner, Digital Investment & Innovation , UM

Sean McCaffrey President & CEO, GSTV

Barry Frey

Greg Glenday

10:05 ^AM

AdTech Discover Talk: Brand Building: It’s Not a Skyscraper Anymore

IBM Watson Marketing Stage

Fundamentally, marketing hasn’t changed. We’re still trying to get consumers to pay attention, care about our brands and products, and buy from us. But the world around us has utterly transformed.Texts, posts, pins, snaps, stories, streams. Binge-watching on more channels than we can count. We have less of our consumers’ time, and that time is increasingly elusive. Still, they expect you to know them: what they like, what they have, what they want, how they shop, what they stand for. We’ll discuss a new path forward.

Jeff Fagel SVP, Head of Marketing, Epsilon and Conversant

Jeff Fagel

10:15 ^AM

Tech Stars AdTech Trust Your Customers: Channel KPIs Are Meaningless. Customer KPIs Are the Future.

IBM Watson Marketing Stage

When you have bad data—or don’t trust data—the result is often wasted ad spend. That’s why clients need greater visibility into measurement and accurate insight into campaign performance. Channel KPIs traditionally provided clients perspective to make their decisions, but that time has passed. Today, clients must focus on KPIs that align results to customer experience. This session will address how clients can use customer KPIs to obtain accurate measurement and attribution, and fuel future decisioning.

Rob Cosentino SVP Strategic Consulting, Epsilon and Conversant

Lauren Fisher Principal Analyst, eMarketer

Catrina Logan Boisson Marketing and Customer Experience SME, Watson Customer Engagement

Orchid Richardson Vice President and Managing Director, Data Center of Excellence, IAB

Lee Boykoff SVP, Digital , A+E Networks

Rob Cosentino

Lauren Fisher

11:05 ^AM

AdTech Discover Talk: The Whitewalkers Are Upon Us – Driving Trust and Interoperability in RTB

IBM Watson Marketing Stage

As the programmatic ecosystem continues to consolidate smaller businesses need to stop bickering and cooperate or face extinction. Auction games in RTB need to end and a common ID needs to scale. These two changes can elevate programmatic to the next level. The only question is how do we get there?

Jon Mansell SVP, Marketplace Innovation, Magna Global

Jon Mansell

11:15 ^AM

Tech Stars AdTech Is Migration to the Trading Desk A No Brainer? The Pros and Cons…

IBM Watson Marketing Stage

In recent years, there has been a mass migration of media dollars to trading desks as advertising agencies expand their offering and brands bring media execution in-house. The move to trading desks is largely a cost-efficiency move on the part of brands who also seek greater volume and convenience. However, brands and advertisers are often times sacrificing performance, accuracy and overall advertising effectiveness with this move. And advertisers are now demanding improved control and transparency as they review and reset contracts and business models to achieve desired objectives. At the same time, agency trading desks still dominate programmatic, but many struggle with innovation and differentiation from other agencies. This has left the advertising industry with some critical unanswered questions about the long-term value of trading desks and how to best use them, which will be addressed in this panel.

Jay Webster SVP, Product and Engineering, Valassis Digital

Kyle Lebet Senior Customer Connections Manager, Coca-Cola

Lauren Fisher Principal Analyst, eMarketer

Michael Venables Executive Director, Hearts & Science

Shenan Reed President, Chief Client Officer, Publicis Groupe

Jay Webster

Kyle Lebet

12:15 ^PM

Tech Stars AdTech Unlocking the Potential of Programmatic Video

IBM Watson Marketing Stage

As consumers seek greater interaction and engagement with content, video has proven an invaluable strategic component for both publishers and marketers. While programmatic is estimated to account for 85% of US digital ad spend by next year, questions about quality, brand safety and technological capabilities remain strong for programmatic video. Learn how players across the digital supply chain are accessing the full potential of programmatic video by unlocking new revenue streams and employing innovative strategies.

Jeffrey Hirsch CMO & Head of Publisher Development, US, PubMatic

Evan Krauss SVP of Global Sales, Ranker

Jenn Chen CRO, Connatix

Jeffrey Hirsch

Evan Krauss

1:05 ^PM

AdTech Discover Talk: A New Context for Omnichannel Marketing

IBM Watson Marketing Stage

This session will explore how out-of-home is poised to finally join the omnichannel universe, creating new opportunities for brands to reach audiences across various screen types and sizes.

Dave Etherington Chief Strategy Officer, Place Exchange

Dave Etherington

1:15 ^PM

Tech Stars AdTech Mobile In-App Advertising: A Whole New World

IBM Watson Marketing Stage

Trying to reach Millennials and young Gen X-ers through television advertising? Good luck with that. Nearly half of all consumers age 22-45 can't be reached via traditional TV advertising. For them, mobile isn't just another screen, it's THE screen. And on mobile, it's all about apps. It's really a whole new world.

Anne Frisbie SVP of Global Programmatic & North America, InMobi

Rebecca Zulch Senior Manager, Integrated Investment – Programmatic, Universal McCann NYC

Anne Frisbie

Rebecca Zulch

2:15 ^PM

Tech Stars AdTech Future of TV Advertising

IBM Watson Marketing Stage

Driven by advertiser demand for greater accountability and precision, the TV industry's march towards automation is intensifying. Without it, viewers will continue to migrate away from traditional television in favor of mediums that can deliver advertising with relevant messaging and intelligent frequency. Join us as we discuss how the possibilities of advanced TV, efficiency of automation, and power of data is enabling a modern and bright future for TV advertising.

Todd Gordon Director, Adobe Advertising Cloud TV, Adobe

David Cohen President, North America, Magna

Peter Naylor SVP & Head of Advertising Sales, Hulu

Martin Blich Managing Partner, Director of Implementation, MediaCom

Jeanine Poggi Media Reporter, Advertising Age

Todd Gordon

David Cohen

3:05 ^PM

AdTech Discover Talk: Cross-channel Optimization: Bringing the Online...Offline

IBM Watson Marketing Stage

Attribution is more than just a post-campaign report on “how we did.” In this eye-opening and futuristic talk, Clear Channel Outdoor’s Jeremy Flynn will reveal how the Outdoor renaissance is opening new pathways for leading brands to sync their online audiences with offline behaviors, helping advertisers tailor their messaging among new and existing customers and further delivering on consumer desires.

Jeremy Flynn Vice President, Data Products and Strategy, Clear Channel Outdoor

Jeremy Flynn

3:15 ^PM

Tech Stars AdTech How Uber Disrupted the Traditional Media Buying Model

IBM Watson Marketing Stage

Transitioning from an agency-led media buying model to taking partial or full control of campaigns can be daunting. However, it is not an all or nothing scenario when brands, agencies and tech partners move outside the traditional media-buying model. Uber has successfully taken programmatic in-house while also investing in technology, data talent, and an agency relationship. Come hear how Uber achieved innovative measurement around incrementality and explore the different operating models for brands to in-house technology.

Anna Grodecka-Grad SVP, Global Head of Professional Services, MediaMath

Bennett Rosenblatt Programmatic Display Lead, Uber

Anna Grodecka-Grad

Bennett Rosenblatt

4:15 ^PM

Tech Stars AdTech Where Supply Meets Demand: Unifying the Ad Tech Ecosystem

IBM Watson Marketing Stage

Our industry is evolving at a rapid pace, but platforms are only as powerful as the data behind them. As advertisers and publishers race the competition across optimization, transparency and brand safety, access to quality data is more important than ever. As a result, the relationship between supply and demand has never been more complex yet so closely aligned. In this session, leading advertisers and publishers unite to share their perspectives and discuss how successful companies are adapting and making data work for them

Jay Seideman VP, Advertiser Platforms, Oath

Seth Goren Senior Vice President, Media Strategy & Analytics, Discovery

Gail Horwood SVP, Integrated Marketing, Kellogg Company

Karyn Johnson President, Precision Publicis Media

Jason White Senior Vice President & GM of Global Programmatic Revenue & Partnerships, CBS Interactive

Jay Seideman

Seth Goren

5:15 ^PM

Tech Stars AdTech Programmatic for the People

IBM Watson Marketing Stage

All angles of the industry join together to talk programmatic in this panel discussing the current obstacles and state and what is to come.

Neil Shapiro VP, Digital, CAPTIVATE

Anne Frisbie SVP of Global Programmatic & North America, InMobi

Charlie Neer VP of Revenue, MiQ

Wade Rifkin SVP, Programmatic, Clear Channel Outdoor

Jeremy Varner Head of Programmatic Partnerships, Taboola

Neil Shapiro

Connects Bar - L2

Captify Speakeasy Stage

AMC Lincoln Square

Target Stage

Culture Stage

Twitter Stage

Univision Stage

IBM Stage

Foursquare

Realtor.com Stage

Walt Disney Company Stage

Microsoft Stage

Workshop Stage

NewGen Stage

Playstation

David Rubenstein Atrium

Gotham Comedy Club

Samsung 837

Sugar Factory

Terminal 5

Slate NY

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