Learn how Snapchat works with major players in the sports world to provide content that complements live and televised coverage. This session includes takeaways from the 2018 Olympics, the World Cup and other significant sporting moments.
Nick Bell
VP, Content
Snap Inc
Melissa Brenner
EVP of Digital Media
NBA
Marc Kohn
Chief Content Officer
Overtime
Jean-François Pathy
Director of Marketing Services
FIFA
Andrew Hawkins
Analyst / Former NFL WR
ESPN
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Transparency and Measurement within Influencer Marketing - Time to Put the Fyre Out
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4: Sports Content on Snapchat
Learn how Snapchat works with major players in the sports world to provide content that complements live and televised coverage. This session includes takeaways from the 2018 Olympics, the World Cup and other significant sporting moments.
The influencer landscape is changing, scandals such as the infamous Fyre Festival debacle have left a dirty mark on the topic of influencer strategy, while Instagram's recent decision to remove likes from posts has sparked a debate around how to measure success and where the industry is going next. With this changing landscape, how can advertisers achieve authentic engagement and how can we achieve success?
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