Memes in Advertising

Why do so many brands still get social media wrong? Hannah Anderson heads up a team who reach over 1.8bn people every month through their 80m followers. She will show how your brand can make a huge impact by building in emotive creative from the very start of your campaign.

Nostalgia and memes offer insights into your target audience

Learn how Snapchat works with major players in the sports world to provide content that complements live and televised coverage. This session includes takeaways from the 2018 Olympics, the World Cup and other significant sporting moments.

The influencer landscape is changing, scandals such as the infamous Fyre Festival debacle have left a dirty mark on the topic of influencer strategy, while Instagram's recent decision to remove likes from posts has sparked a debate around how to measure success and where the industry is going next. With this changing landscape, how can advertisers achieve authentic engagement and how can we achieve success?