The shift of advertisers towards CTV has sparked a creative revolution. Free from the confines of Linear TV, advertisers are now treating CTV as a blank canvas where they can take storytelling risks and experiment with bold styles and offers. This session brings together leaders from the brand, platform, and research sides of CTV to examine how brands are using the flexibility of CTV to show off their creative muscles and identify what’s resonating (or not) with audiences.
Amy Fenton
Head of Ad Solutions
MarketCast
Justin Evans
Global Head of Analytics and Insights
Samsung Ads
David Lang
Chief Creative and Experiences Officer, North America
Group M
Stephen Selsor
Sr. Marketing Manager
HP
Leigh Baker
Managing Director
Six+One
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