Think of a Color That Doesn’t Exist

A lot has been said about artificial intelligence in the past few years. As generative AI becomes mainstream and people get more used to leveraging AI tools to develop work, it is natural that we all ask whether AI is an opportunity or a threat. Fernando Machado, Chief Marketing Officer of NotCo (former CMO of Activision Blizzard and Burger King), discusses how the combination of AI and human talent can unlock creativity like never before.