Navigating a New Era in Healthcare Marketing: Bayer & CreativeX

Increases in content production, exacerbated by AI, have been accompanied by a fall in creative quality — despite the importance of creative in driving impact. Bayer, a world leader in consumer healthcare marketing, wanted to optimize their media spend and unify their marketing ecosystem. Bayer partnered with CreativeX to build a system geared towards creative excellence. Aggregating their creatives in one place, Bayer set up a system for ongoing data extraction, helping their teams create smarter content for the future.