Go inside the game changing partnership between the world’s most beloved crafting brand and the world’s leading digital studio. Crayola and TheSoul Publishing’s innovative YouTube campaign redefined creativity, bolstered brand loyalty, and set new standards in digital brand engagement. It exemplifies the prowess of strategic collaboration, genuine brand integration, and viewer-centric content. Its success is a testament to the transformative impact of combining vision, strategic alignment, and audience connection.
Patrik Wilkens
VP Operations
TheSoul Publishing
Victoria Lozano
Executive Vice President, Marketing - CMO
Crayola