Creator Commerce: Authenticity Meets Performance Rigor

Join Smartly.io’s Head of Creative Sarah Hiraki, TikTok’s Global Head of Operations Adrienne Lahen and Brooklinen's Director of Growth Marketing Jasmine Rayonia, to discuss the balance between maintaining authenticity and meeting the demands of performance metrics in the world of creator commerce. Explore more about embracing Gen AI and creative tech to achieve scale while telling authentic stories to help marketers reach goals in a new creator economy.