Out of home creative gives brands the opportunity to engage with consumers in real life and drive action. As the medium gets even more digital, technology and the media landscape evolves, it’s more important than ever to stay on top of the latest trends (AR, AI, etc.) and how they will impact the creativity and effectiveness of Out of Home. Hear from brands and agencies on this important topic, as well as a discussion on proposed guidelines to leverage great OOH creative.
Barry Frey
President & CEO
DPAA Global
Maureen McCloskey
Managing Director
GroupM
Graham Smith
Executive Director, Business Lead
VMLY&R
Hilary Batsel
Senior Director for Global Media
Microsoft
