The Cooperative AD-vantage: The Secret Weapon Brands Use for Video Attention

Looking to improve your video advertising performance? Through a meta-analysis of multiple vendors’ viewability and attention data studies, this presentation provides a framework for why and where digital advertising captures attention and shares a data-backed perspective on surprise channels and campaign executions that top brands are using to: Immediately boost Performance Benchmarks Dramatically Enhance Creativity in Design Significantly Improve ROAS