OOH Suite is the Path to Consumer Engagement...And That's No Bull!!

Professional Bull Riders (PBR) partnered with OUTFRONT Media to drive new audiences to Season 2 of the PBR Team Series. This multi-dimensional campaign, rooted in OOH, harnessed OUTFRONT's creative expertise, proprietary tools, influencers, mobile, OTT and attribution solutions. The result: a massive success, with a 72% YoY revenue increase and strong ticket sales, propelling the sport into the mainstream.