The Evolution of Influencer Marketing

As a young, digital-only brand founded to appeal to a perpetually online generation, Visible by Verizon has long had a compelling social and influencer strategy. But, as Visible’s customer target’s habits and preferences evolve, so must Visible’s strategy for creating content, engaging with influencers, and making sure that we’re always one step ahead, just like our customer base. Join Cheryl Gresham, CMO of Verizon Value, and comedian, actor and social media star Benny Drama, to learn how Visible evolved its influencer strategy via their recent collaborative brand successes and share how others can replicate this emerging trend.