Experiential Grows Up

Consumers are actively moving away from most forms of advertising, and moving toward experiential. What is experiential? Simply put: Live storytelling in all forms on all platforms. Why does it matter? Experiences are the most powerful way to connect people through live narrative, to elicit emotions, to engage all five senses — they are also big business. Experiential as an industry also attracts the most visionary creatives, from artists to architects, curators to creative directors, marketing pros to technologists.