Unreasonable Impact: Creativity’s Role in Driving Real-World Change


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25:05

The New Era of Touring & Live Music Events: Exploring Opportunities for Brands


Ogilvy believes that creativity is key to unlocking ‘unreasonable impact’ for clients — impact that not only helps drive business but also drives culture. From our work with Dove on #BlackHairIsProfessional and the CROWN ACT, to creating WOMAN CORP with the ERA Coalition, to our efforts with the Ad Council and Opportunity@Work to 'Tear the Paper Ceiling', this panel will explore what it means to create real, measurable impact in marketing and how Ogilvy is working with clients to push that modern imperative a step further.
Darla Price President
Ogilvy NY
Michelle Hillman Chief Campaign Development Officer
Ad Council
Zakiya Thomas President and CEO
ERA Coalition and the Fund for Women's Equality
Kristie Pope Executive Creative Director
Ogilvy


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