Leveraging AI & Machine Learning to Elevate the Consumer Experience


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14:20

Mastering Branding: Insights from Seasoned Entrepreneur Jarrod Guy Randolph


Machine learning and AI models are powerful tools that can help advertisers supercharge their creatives and deliver increased ROI while targeting in a privacy-secure fashion. Now more than ever, marketers must seek to optimize programmatic trading and refine their creative delivery without having to divert their already strained resources. Join Yieldmo as we bring together expert brand and agency marketers to discuss overcoming challenges and successful strategies to maximize the impact of creative with machine learning models.
Jack Politis VP, Programmatic
Assembly Global
Lisa Bradner Chief Strategy Officer
Yieldmo
Joshua Lowcock Global Chief Media Officer
Former UM
Gail Horwood Chief Marketing & Customer Experience Officer
Novartis
Steven Feldman SVP, Director
Publicis Media


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The Fundamentals of AI

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The Fundamentals of Programmatic

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