An Interview with Joey Graziano, Senior Vice President and Head of Global Event Strategy & Development, NBA

How do you intentionally engage an audience to interact with them and turn them from passive spectators to active participants? How do you strategically and creatively use content to engage customers and invite them to interact with your brand? How do you shift customers to interactive collaborators instead of just recipients of numerous generalized marketing messages? Hear ideas on how the NBA is transforming their audiences to better experience their brand.