Creating the Launch Campaign for Searching for Italy: Interview with Anna Minkkinen, Executive Creative Director, Loyalkaspar

Loyalkaspar’s Executive Creative Director Anna Minkkinen will reflect upon her experiences collaborating with long-time client CNN promoting a variety of documentary original series. In particular, she will focus on the process of creating the launch campaign for Stanley Tucci’s popular Emmy winning series Searching for Italy and the ways in which CNN has successfully promoted their original documentary productions with highly creative and visually impactful campaigns.