Purpose Over Perfection

Brooklyn design shop Gander has been behind some of the most powerful and recognizable brand identities in recent memory, from Magic Spoon and Banza to Lupii and Gotha Greens. For the studio, building a brand world means creating an experience for consumers, one that transcends the typical confines of packaging and advertising. Partners Katie Levy and Mike McVicar discuss how they create meaningful experiences for the brands of tomorrow.