Creativity Will Save Our Planet

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Digitising the African Consumer: An Interview with Tumelo Chaka, FNB

Climate change is the most fundamental issue facing generation; while eco-consumer spending soars, room to grow for brands is boundless and urgent. This session asks if a world full of passionate advertisers and marketers can move the needle and see impact, alongside ROI? In a world of net zero targets, sustainable performance and green-minded consumers, we underline the impact that creative thinking across global campaigns, media and technology to help imagine a new type of ROI that just may save us: Return on Impact
Jorge Richardson Founder
HOPE Hydration
Jeff Greenspoon President, Global Solutions
Alice Pott Managing Director
Amanda Green Creative Director
Washington Post Creative Group

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