It’s no secret that consumers have digital advertising fatigue. Brands are increasingly tasked with finding creative ways to target consumers with continuous behavior shifts and preferences, including how they are marketed to.
Niels Sommerfeld, co-founder of mobilads, sits down to discuss how mobile OOH brings innovation in a digital fatigue era and how to measure its effectiveness.
Niels Sommerfeld
Co-founder & COO
mobilads
Rebecca Eaves
Global Vice President
Advertising Week