Data, Creativity and Innovation

Advertisers are increasingly looking to build campaigns around customer insights, but how can brands ensure they are striking the right balance between data and creativity? Advertising Week’s Rebecca Eaves and Christine Maguire, Vice President of Media at Tripadvisor, discuss the importance of building campaigns rooted in data, how in-house shops can drive innovation and why Tripadvisor’s audience of travel shoppers represents such an exciting prospect for advertisers.