Out of Home advertising has evolved into a high impact, intelligently targeted medium for brands to reach, engage, and influence consumer behavior in an effective way. This interview with Talon’s Group CEO, Barry Cupples, covers what’s behind OOH’s Renaissance – from audience-first planning, intelligent technology platforms, creative innovation and flexibility, all contributing to driving meaningful and measurable business outcomes.
Barry Cupples
Group CEO
Talon Outdoor
Ruth Mortimer
Global President
Advertising Week