Research shows three-quarters of all brands wouldn’t be missed if they disappeared overnight. How can you be sure that your brand isn’t one of them? The answer is simple: impact. Let’s talk to two leaders who are effectively leveraging creativity as a force multiplier to drive impact with their brands — and doing so in two historically male-dominated industries.
Ann Mukherjee
Chairman & CEO
Pernod Ricard North America
Jessica Thor
Director, Brand Strategy
Audi of America
Philip Heimann
Global Chief Marketing & Growth Officer
Ogilvy
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