Sesame Street Reimagined: A 360-Degree Look Into the Creative, Research and Brand Decisions That Keep Sesame Street More Relevant Than Ever


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20:42

Making Entertainment That Moves People


Over 50 years since it premiered, Sesame Street is still a staple in homes and in communities, and it has grown to become the longest street in the world. Join Sesame Workshop CMO Samantha Maltin, researcher Dr. Kim Foulds, and creative lead Kay Wilson Stallings, with moderator Erica Hill of CNN, for a look behind the scenes at Sesame Workshop and learn how brand, research and creativity intersect to meet the most pressing needs of children and families today. Stay for an exclusive sneak peek of Sesame Street’s upcoming season and a message from a special guest!
Kim Foulds Vice President, Content Research & Evaluation
Sesame Workshop
Kay Wilson Stallings Executive Vice President of Creative and Production
Sesame Workshop
Samantha Maltin Executive Vice President and Chief Marketing Officer
Sesame Workshop
Elmo and Tango (Virtual)

Erica Hill Anchor and National Correspondent
CNN


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