The idea seems simple: partner with the producers and brand owners of the global hit Peaky Blinders to create a new blend of whisky that pays homage to Prohibition-era setting and characters within a hit show that is popular with whisky drinkers worldwide. But the execution required creativity, skill and expertise.
From securing Cillian Murphy’s likeness for a new label to getting creative with trademark challenges, Shelby Company Whisky proved worth the effort.
Katy Wolf
Client Services Director
BEN
Tamaya Petteway
Senior Vice President, Brand, Licensing and Digital Partnerships
Endemol Shine North America
Jennifer Webb
Group Communications Director
Proximo Spirits
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